Data and Analytics Strategy Manager is the lead to the agency's data strategy and analytics initiatives. The core responsibility is to develop and implement data-driven strategies to drive business growth and improve decision-making processes across the organization.
Job Description:
Key responsibilities:
- Build strong relations and collaborate with operational, product, business, performance, data science, data visualization leads.
- Build analysis and correlation derived from different data sources (i.e. research, sales, analytics, media metrics, etc.).
- Produce insights, derive analysis, and produce point of view on data output.
- Collaborate with business leads to build data and analytics solutions for agency accounts (through Google Analytics, Data Visualization, etc.)
- Reports into Performance director as fuction to drive performance and business intelligence for clients.
- Develop and execute the overall data and analytics strategy aligned with the company’s goals and objectives.
- Establish and enforce data governance policies to ensure data quality, consistency, and security.
- Lead a team of data analysts and data scientists to deliver actionable insights and recommendations.
- Work closely with business leaders, IT, and other stakeholders to understand data needs and deliver solutions that meet those needs.
- Design measurement frameworks based on different goals and KPIs to measure the success of data initiatives and their impact on the business.
- Evaluate and implement the latest data technologies and tools to enhance data collection, storage, and analysis capabilities.
- Coordinate with data science team and operational excellence lead to develop and maintain dashboards and reports to provide regular updates on data analytics initiatives and business performance.
- Stay abreast of industry trends and best practices to continuously improve the company’s data strategy and analytics processes, through the collaboration with tech and measurement partners like Google, Meta, Tableau, Salesforce, etc.
Location:
Dubai
Brand:
Dentsu
Time Type:
Full time
Contract Type:
Permanent
Top Skills
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
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