Level Up Your Career with Zynga!
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.
From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!
Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.
Join us and be part of the play!
The Marketing Analytics team has been charged with supporting audience growth functions across our portfolio. We utilize the vast amount of internal and third-party data available to provide reporting, tooling, and automation solutions that elevate the various functions in Zynga’s product organization. Our primary focus is on one core goal: expanding Zynga's ability to reach new audiences.
As a data analyst focusing on the game studios, you will use your data-management skills to capitalize on some of our most ambitious opportunities. Building data pipelines to ingest third-party data sources, constructing interactive applications to funnel this data to partner teams, and providing sophisticated statistical tools and analyses to determine performance of marketing efforts are only a small sample of possible projects for which you could be asked to design and implement solutions. The demands on this team are constantly evolving with the needs of Zynga’s dynamic marketing teams, so it is important that you be able to adapt and utilize your time efficiently.
Responsibilities:
- Use our modern tech stack, Redshift, Databricks and PySpark, Airflow, and Tableau to develop innovative tools.
- Work closely with marketing teams to craft, test, verify and implement end-to-end data pipelines that ingest data from multiple sources and output meaningful insights to optimize Zynga audience growth.
- Analyze and optimize marketing campaigns across multiple channels, using data to drive performance improvements and maximize ROI.
- Monitor and analyze app performance metrics to provide statistical insights that support data-driven decision-making for ASO strategies.
- Develop and maintain key performance indicators (KPIs) to measure the effectiveness of marketing efforts.
Required Skills and Experience:
- B.S. in Computer Science, Math, Statistics, Economics, or other quantitative fields; Masters or PhD strongly preferred.
- 3+ years of work experience in data science or analytics roles.
- Demonstrated experience with some or all of the following: predictive modeling, statistics, experimental design, optimization, data visualization.
- Understanding of marketing metrics and KPIs, with experience in campaign optimization, Lifetime Value (LTV) modeling, and incrementality analysis.
- Domain knowledge in user acquisition, product marketing, and privacy frameworks like ATT; Experience in app store optimization (ASO) is a big plus.
- Strong experience in SQL and Python; Adept in at least one visualization tool such as Tableau.
- Strong written and oral communication skills.
What We Offer You:
Zynga offers a world-class benefits package that helps support and balance the needs of our teams. To find out more about our benefits, visit the Zynga Benefits site
#LI-IM1
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.
As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at [email protected] to request any accommodations or for support related to your application for an open position.
Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others. Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel. Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage. Zynga’s in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).
Top Skills
What We Do
Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone.
.png){kind=logo}
