Descripción de la empresa
Publicis Groupe, fundada en 1926, es el tercer grupo de comunicaciones más grande del mundo. Conocido por su creatividad de renombre mundial, la mejor tecnología, experiencia digital y consultoría, Publicis Groupe es el único en la industria capaz de acompañar mejor a sus clientes en su viaje de transformación de negocios digitales, en cualquier parte del mundo. Organizado en cuatro centros de soluciones, Publicis Communications, Publicis Media, Publicis Health y Publicis.Sapient, fuera de nuestros 20 mercados principales, Groupe ofrece ideas y soluciones innovadoras que combinan el poder de la creatividad y la tecnología.
Descripción del empleo
- Perform data analysis that generate high-value insights
- Deep knowledge of data management & connections to generate automated reporting and analysis
- Knowledge in performance based digital marketing strategies
- Knowledge in Machine Learning Tech, IA and cloud based solutions (GCP / AWS)
- Ability to manage a project workflow with scope & deliverables according business need
- Ability to increase the digital knowledge and evolution of the client.
- Consulting skills to guide and evolve strategic conversations with the client looking always for the best business outcome.
- Supports the execution of the data strategy based on the business objectives of the client.
- Generates dashboards for real time monitoring the new metrics and existing data based on business objectives.
- Supports the integration of data collection, connection, enrichment & activation strategies that will ensure the accomplishment of the client’s business objectives.
- Integrates the audiences in DMP / CDP / Google Analytics or additional sources (1st, 2nd, and 3rd data party) with the digital media strategy.
- Supports the optimization of data models to improve the business results of the client such as attribution, RFM, CHURN, Price elasticity, etc.
- Executes the learning agenda for the client based on multivariable and A/B Test to improve the conversion rate of the own assets for the client.
- Supports the technical connections between the ad tech and the mark – tech of the client to improve data capture and activation.
- Implements, audits and optimizes the event-tracking strategy focused on conversion rate optimization
Requisitos
1.Graduado académico: Publicidad,Administración o Mercadeo
2. Minímo 2 años de experiencia laboral en análisis de datos, elaboración de reportes
3. Nivel intermedio del Idioma Inglés
Información adicional
Recidir en Costa Rica
Top Skills
What We Do
As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.
