D2C Conversion Manager

Sales

Permanent

Job Description

At the Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.

Come join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.

Join us in our exciting quest to build the future home!

About the role:

We are now looking for an D2C Conversion Manager to join the central D2C team in Europe APACMEA. This Central D2C Ecommerce team’s core focus is to develop and leverage new routes to market delivering profitable growth for Electrolux.

As D2C Conversion Manager you will be responsible for delivering and scaling conversion drivers to steer business growth across our D2C channels.

In this role you won’t be responsible for executing A/B tests or experiments but, in close collaboration with CRO Manager and Product Managers, ensure the CRO Roadmap is prioritized for clear and measurable impact to D2C business growth. Your success in this role is a reflection of how well we succeed to increase consumer conversion with help of insights and close teamwork across functions. You will report to the Head of Conversion and Consumer Activation in BA Europe APACMEA.

Location

The role can be based either in our HQ in Stockholm or in our local offices in Milan (Assago) or Madrid (Alcobendas).

What you’ll do:

• Be the D2C conversion expert - it is one of the key input metrics driving our D2C E-commerce channel growth
• Identify conversion blockers and prioritize among potential areas of improvement through the complete shopping funnel building alignment with multiple cross-functional teams: Experience Organization (XO), CRO, Outbound, Consumer Activation, etc.
• Make data-driven decisions to optimize the conversion funnel. Utilize historical data, current trends, and predictive analytics to forecast conversion trends that will aid in making informed decisions for annual budgeting and roadmaps development
• Drive a rapid test-and-learn cadence for rolling out data-driven conversion strategies to quickly impact KPIs result
• Contribute to the D2C Personalization strategy, one of our main conversion and value drivers, from an analytical and optimization point of view
• Identify targeted opportunities for specific product categories, channels and traffic sources
• Support adequate reporting, together with the Data Analytics, on key metrics and aspects of the E-commerce channel
• Support Product Decisions: work closely with our Product Owners and technical teams, ensuring that any new features have a positive impact on conversion.

Who you are:
 

• Bachelor’s degree in business/marketing, computer science/information systems or similar
• 3-5 years relevant work experience
• Previous experience driving conversion optimization and e-commerce sales
• Strong analytical and communication skills
• Strong commercial acumen
• Advanced knowledge in web analytics and usability tools like GA and ContentSquare, as well as business analytics platforms like Power BI, Qlik Sense or Google Data Studio
• Experience of working with web experimentation platforms like Optimizely and Dynamic Yield is a plus
• Fluent in English (additional languages are considered a merit).

As part of the Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.

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