Customer Strategy and Planning & Brand Manager Hair

Posted 3 Days Ago
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Athens
Mid level
Fintech • Payments • Financial Services
The Role
The Customer Strategy and Planning & Brand Manager Hair will oversee marketing and CSP management for the BPC, formulate brand roadmaps, manage IBP process, execute brand campaigns, develop pricing strategies, and engage with customers to grow the category.
Summary Generated by Built In

Business Context & Main Purpose of the Job 

The Customer Strategy and Planning and Brand Manager Hair will oversee the marketing and CSP management of the BPC in the market. This role plays a key part in ensuring the category has the best fitting and consistent marketing and customer marketing strategy for the long, mid, and short term. Additionally, is a hybrid role between CSP & Brand Manager and reports to the CSP Lead Personal Care.

Main Accountabilities

  • Formulate 3–5-year Brand/Category roadmaps with the rest of the Marketing and CSP team.
  • Manage category IBP (Integrated Business Planning) process, coordinate brand audits and brand marketing plan creation on category level.
  • Execute, evaluate & corrective actions; including launching innovation, running brand campaigns.
  • Manage portfolio 5S (Smart pricing, Smart mix, Smart product platforms, Smart sourcing, Smart buying and partnering) programs and network/Supply Chain discussions.
  • Identified Simplifications process & projects (e.g. forecasting, budgeting, repacking).
  • P&L ownership and active management of Sales & Operations Planning process and cycles.
  • Define national innovation plan and launch plan to channels/customers.
  • Conduct deep dives in channel and customer audits to form prioritized Hair Care Customer priorities.
  • Deploy strategically aligned commercial plan in market with Customer Business Development, including Shopper / Digital Marketing. Manage category development projects with major customers.
  • Own Pricing and Promo Strategy. Manage the review and actions of the quarterly forecasting outputs.
  • Own localized Category Growth Stories (CGS) to channel and customer level, with clear storytelling. Manage customer engagement on how to grow the category & create customer specific Category plans. Voice of customer, category & shopper connecting IBP & JBP (Joint Business Plan).

Preferred Skills

  • Stakeholder management and communication.
  • Business ownership and result-driven mindset.
  • Strategic planning and operational balance.
  • Strong analytical and financial acumen.
  • Action-oriented with insight-to-action focus
  • Team player with excellent collaboration skills.

Key Interfaces

  • Local Board 
  • ​1 U Virtual Expertise Team  
  • ​Integrated Planning & Customer Operations 
  • ​Customer Business Development 
  • Customer Operations (Planning/Customer Service, etc.)
  • ​External – customers, agencies and associations

Preferred Qualifications

  • University Degree in Marketing, Business Administration, or a related field.
  • Master’s Degree in Marketing, Business Administration, or a related field is a plus.
  • Over than 4 years of experience in Brand Management, CSP, Sales or related roles.
  • Fluency in Greek & English.

Rewards & Benefits

  • Hybrid way of working
  • Competitive salary with performance-based bonuses
  • Unlimited access to Unilever Learning Platform and Trainings that feels more like an adventure and less like a lecture
  • Exciting team-building activities because we believe in having fun while achieving greatness
  • Health and life insurance for you and your family
  • Monthly allowance for lunch

CVs will be treated in strict confidentiality.

Candidates, who meet specified qualifications, will be contacted by e-mail or telephone.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

The Company
Plymouth Meeting, PA
466 Employees
On-site Workplace
Year Founded: 1999

What We Do

AllianceOne offers the financial strength, imagination, technological sophistication, and a work ethic that is the envy of our industry. We define our services in terms of your goals. Our success is measured by your satisfaction.

As one of the leading accounts receivable providers today, we offer a complete range of collection and contact center solutions designed to meet our clients diverse needs. The realities of managing debt has become increasingly more sophisticated due to declining contact rates and increased account handling requirements. With a robust compliance management system and a tenured operational team, we know how to connect with consumers in payment jeopardy, minimize conflict, and bring the situation to a resolution

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