Customer Marketing Specialist

About Recurly:

Recurly, Inc., a SaaS company, provides a versatile subscription management platform to manage the entire subscription lifecycle for market-leading brands worldwide. Subscription businesses such as Sling TV, FabFitFun, Cinemark and Fubo.tv depend on Recurly to harness the power of the subscription model and drive recurring revenue growth. Since its launch in 2009, Recurly has deployed subscription billing for thousands of companies across 55 countries. Our platform empowers billions of credit card transactions and has enabled customers to recover nearly $1.2 billion in revenue in 2023.

Recurly is backed by Accel-KKR, a leading technology-focused private equity firm with over $10 billion in capital commitments. The partnership offers Recurly access to significant capital and resources to make continued investments in technology and platform innovation and expand our go-to-market initiatives.

Key Responsibilities

• Lead Customer Marketing Strategy: Develop and execute customer marketing initiatives to drive customer satisfaction, retention, and expansion.
• Customer Communications & Campaigns: Craft and deliver customer-centric communications, including email marketing, newsletters, webinars, and video content, that engage customers, highlight product value, and promote upsell/cross-sell opportunities.
• Cross-Functional Collaboration: Work closely with Product Management, Product Marketing, and Customer Success teams to develop messaging that highlights the value of product updates, professional services, and training offerings. Ensure customers are well-informed and can leverage new features for success.
• Advocacy & Customer Engagement: Build and manage customer advocacy programs, including encouraging satisfied customers to leave reviews, share their success stories, and participate in case studies or testimonials.
• Customer Segmentation & Targeting: Develop and execute segmented marketing campaigns tailored to specific customer groups, ensuring that each segment receives the right messaging, offers, and opportunities for engagement.
• Internal Enablement: Collaborate with internal teams to enable customer-facing teams with the tools, resources, and training they need to communicate effectively with customers and promote key offerings.
• Measure & Optimize: Monitor the performance of customer marketing initiatives, analyze engagement metrics, and continuously optimize campaigns to improve customer retention, satisfaction, and lifetime value.
• Thought Leadership & Innovation: Stay current with industry trends, proactively bringing fresh ideas and innovative tactics to enhance customer experience and marketing effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years of experience in customer marketing, retention marketing, or related roles.
• Exceptional written and verbal communication skills with the ability to craft compelling customer-facing content. Strong analytical skills with the ability to measure and optimize marketing performance.
• Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Proven ability to collaborate effectively across multiple departments, including product, sales, customer success, and other marketing functions.
• A deep empathy for customers and a passion for delivering an exceptional experience. You should understand customer pain points, challenges, and motivations, and be able to design campaigns that resonate with them.

Benefits:

As a full-time employee, Recurly offers competitive benefits programs, perks and options designed to fit your needs and the needs of your family. We offer medical, dental and vision benefits and a menu from which to choose options that work best for you and eligible dependents. We also offer life insurance, short and long-term disability, hospital indemnity, critical illness coverage, employee accident protection, health savings account (HSA) with company contribution & flexible spending account (FSA) options, employee assistance program, Legal and Pet Insurance.

Other perks may include:

401(k) Retirement Plan and company match

Company equity

Flex Time Off

Company Events

Training/Development

Tuition reimbursement

Commuter benefits

Volunteer opportunities

Monthly internet stipend

Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law. Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]