Current employees, please apply in Workday.
As a Customer Data Analyst you'll turn complex data into growth opportunities, playing an instrumental role in shaping our customer strategy and tactical trading plans. By translating data into actionable insights, you'll empower our Marketing, Ecom and Product teams to develop data-driven, customer-centric strategies.
Key Responsibilities:
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Partner with internal teams to identify and prioritise key customer questions, conducting comprehensive analyses that inform strategic decisions aligned with customer needs and market trends
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Analyse customer behaviour, product and transactional data on a weekly and monthly basis to provide actionable insights, identify trends and uncover tactical opportunities
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Own the customer segmentation model, leveraging advanced analytics to predict customer behaviours, and lead customer-focused experimentation initiatives to uncover new opportunities
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Confidently communicate insights to stakeholders at all levels by employing data storytelling techniques, ensuring that complex data is transformed into clear, engaging and actionable narratives
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Proactively develop and improve PBI reports ensuring that complex analyses are understandable and actionable for non-technical stakeholders.
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Collaborate with the central data team to guarantee data accuracy across by conducting regular validations and deepening our understanding of data logics
Required Skills:
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Strong analytical skills in handling large, diverse datasets. Adept at identifying patterns, predicting trends, and providing comprehensive customer-focused solutions
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Advanced proficiency in Excel, SQL and Power BI. Python is preferable
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Highly numerate, with excellent written and verbal communication skills and meticulous attention to detail.
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Ability to effectively plan and prioritise tasks in line with business requirements
Our DEI Commitment
We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people, our community and world.
We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning, development, and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.
Our DEI mission is "to embed diversity, equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning, developing and challenging ourselves and our partners."
We know we're on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we weren't up for doing the hard work and breaking the mould, we wouldn't be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions, allies and inclusive, always. Because when we say all, we mean it.
What We Do
Founded in 1883 on the belief in the possibility of opportunity, Wolverine World Wide, Inc. (NYSE: WWW) is one of the world’s leading marketers and licensors of branded casual, active lifestyle, work, outdoor sport, athletic, children's and uniform footwear and apparel. Through a diverse portfolio of highly recognized brands, our products are designed to empower, engage and inspire our consumers every step of the way. The company’s portfolio includes Merrell®, Sperry®, Hush Puppies®, Saucony®, Wolverine®, Keds®, Stride Rite®, Chaco®, Bates®, and HYTEST®. Wolverine Worldwide is also the global footwear licensee of the popular brands Cat® and Harley-Davidson®. Based in Rockford, Michigan, for more than 130 years, our products are carried by leading retailers in the U.S. and globally in approximately 170 countries and territories.
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