CRM & Media Intern

CRM & DIGITAL INTERN 

Location: Panamá, Panamá City

Reports to: Digital & CRM Manager

Contract: Internship position

YOUR ROLE @CHANEL 

As the CRM & Media Intern you will support the Media and CRM teams, gaining hands-on experience in media planning and customer relationship management. This role offers the opportunity to collaborate with internal teams, global headquarters, and external agencies in a dynamic and fast-paced environment.

WHAT IMPACT YOU CAN CREATE AT CHANEL
 

Media Support:

• Generate and track Purchase Orders (POs) for media-related activities.
• Prepare and send media briefs to the Paris headquarters.
• Create and distribute media newsletters to keep stakeholders informed.
• Process ADOP requests for print assets and ensure timely delivery.
• Share media assets with the agency for campaign activation.
• Follow up on the activation of campaigns with the media agency to ensure alignment and execution.
   

CRM Support:

• Digitize customer records from papercars format to digital databases (CUPFSA and Adobe)
• Monitor and integrate CRM databases to ensure data accuracy and consistency
• Maintain regular contact with the regional CRM agency for coordination and execution of CRM initiatives
• Support in the destruction process of papercards with legal authorities

YOU ARE ENERGIZED BY 

• Working in a dynamic environment, being a key player in ensuring brand consistency across media and CRM initiatives.
• The opportunity to develop and implement innovative media and CRM strategies to enhance engagement and efficiency.
• Constantly exploring new tools, platforms, and strategies to optimize workflows and improve campaign effectiveness.
• Finding innovative ways to engage audiences, optimize media assets, and enhance CRM database management.
• Collaborating with internal and external teams to drive seamless execution of marketing and CRM.

WHAT YOU WILL BRING TO THE ROLE 

• Fluency in English and Spanish.
• Currently pursuing or recently completed a Bachelor’s Degree in Business Administration, Marketing, Communications, or a related field.
• Strong organizational skills, attention to detail, and ability to manage multiple tasks efficiently.
• Interest in media planning, digital marketing, and customer relationship management.
• Excellent verbal and written communication skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); knowledge of data analysis tools (Google Analytics, Power BI) is a plus.
• A proactive mindset with problem-solving abilities and a strong desire to learn and grow within a global organization.

WHAT YOU WOULD GAIN FROM THIS EXPERIENCE

• You will gain hands-on experience supporting media operations and CRM, helping to streamline processes.
• You will develop critical thinking and organizational skills, enhancing your ability to manage multiple projects and adapt to changing priorities in a fast-paced environment.
• Your contributions will have a direct impact on improving campaign execution, data management, and enhancing the effectiveness of marketing efforts.
• This experience will help you build a solid foundation in media planning and CRM, which will be valuable for future roles in marketing, media, and customer relationship management.

WHAT YOU WILL LEARN / WHAT CHANEL CAN OFFER YOU

• Gain hands-on experience collaborating with teams in media, CRM, and marketing, learning to manage projects and meet deadlines.
• Develop skills in executing media campaigns and analyzing performance to improve outcomes.
• Learn best practices in CRM and data management to drive personalized marketing strategies.
• Gain exposure to high-level marketing practices within a renowned luxury brand.
• Build expertise in media planning and CRM, preparing you for a successful career in digital marketing.

At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity, and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience, and potential you could bring to CHANEL.