CRM Manager

Cloud Imperium Games is a leading game development company known for its innovative and immersive gaming experiences. We are dedicated to creating high-quality games that captivate and engage players worldwide. Our Austin studio is a dynamic and collaborative environment where creativity and passion thrive. 

Founded in 2012 by renowned game developer Chris Roberts, Cloud Imperium Games (CIG) is one of the largest global independent studios, 1,000+ employees, dedicated to delivering next-generation AAA games. CIG prides itself in thinking outside the box, encouraging creativity and developing ground-breaking technology. CIG believes in raising the bar for the gaming industry and the community as a whole. 

For more information about life at Cloud Imperium Games, check this out - https://www.youtube.com/watch?v=P5YvgQ2RX_g  

As a CRM Manager, you will be part of the Growth team dedicated to the day-to-day configuration, support, maintenance, and improvement of our Customer Relationship Management and related platforms at Cloud Imperium Games. 

The CRM Manager plays a critical role on the Growth and Marketing teams that will directly impact player retention and significantly contribute toward the growth of revenue through the delivery of high-impact, targeted call-to-action to various consumer segments through the full customer journey. The ideal candidate is passionate about data as well as customer experience. 

What do our CRM Managers do on daily basis? 

• Responsible for collaborating with Growth Director and other stakeholders to strategize, define, develop, and execute high-frequency CRM campaigns that support cross-functional marketing plans and achieve business objectives. 

• Implement and maintain CRM best practices, ensuring legal, data privacy, opt-in/out standards, and brand/product guidelines are met for all campaigns. 

• Maintain the email/direct marketing calendars outlining campaigns across audience segments. 

• Manage the CRM process for all email/direct marketing campaigns to deliver content that is timely, compliant, on-brand, and compelling. 

• Partner with cross-functional teams to develop email/direct marketing content, including brand campaigns, product launches, promotions, events, brand collaborations, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior. 

• Partner with internal and external (email vendor, analytics vendors, etc.) groups to ensure emails are executed flawlessly and measured accurately. 

• Ensure all communications meet stringent quality, branding, voice, and content guidelines. 

• Develop structured and ad hoc campaign reports incorporating multiple data points from email campaign, product, and website KPIs.  

• Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. 

• Summarize learnings and offer insights and recommendations. 

• Collaborate with Growth Director and other stakeholders to design and execute thoughtful testing strategies, proactively turning data into actionable insights that impact ROI. 

• Provide mentorship and guidance to direct report(s). 

• Responsibilities span the product portfolio. 

What do we expect from our CRM Managers? 

• 3-5 years of hands-on experience in CRM/email marketing at a gaming, mobile, or DTC company. 

• Experience working in HTML and CSS; willing and able to dive into the code to tailor an email.  

• Experience with 3rd party CRM & ESP platforms & best practices, especially MailChimp and HubSpot. 

• Experience with Adobe Photoshop and Adobe Premiere. 

• Experience with project management platforms like Jira and Confluence.  

• Self-starter, results-driven personality with ability to work both collaboratively and independently while balancing the needs of multiple stakeholders. 

• Experience collaborating with cross-functional product teams to develop and activate high-frequency campaigns that support GTM plans and achieve business objectives. 

• Thrive in a fast-paced, fast-paced environment where adaptability is paramount. 

• Ability to work with studios in different time zones (West coast, Midwest, East coast, UK). 

• Excellent organization, oral and written communication, and interpersonal skills.  Ability to stay organized and motivated to meet specific deadlines. 

• Excellent analytical and reporting skills. 

• Gaming industry and Star Citizen knowledge a plus.  

Diversity Statement 

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special. 

Fraud Statement 

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc. through social media or chat-based apps, nor do we request or send money for the purchase of business equipment. 

If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info[@]cloudimperiumgames.com with any information you may have.