CRM Manager

CRM Manager

We are looking for a skilled CRM Manager to support our Online Sales team in Miami.

MAJORITY is a groundbreaking mobile banking service built for migrants, by migrants. Global migration is a 21st-century reality, whether people are following their dreams, love, or new experiences. Our purpose at MAJORITY is to empower the ambitious, the brave, and the talented and help them achieve their dreams. We believe that everyone deserves the same opportunity to succeed. Thus, our mission is to provide migrants the tools they need to thrive in their new country. Come join us!

We are MAJORITY, people without borders from 20+ countries around the world. The most important thing for us is working with ambitious people who are passionate about making a difference and keen to help us achieve our mission. Does that sound like you? Then we’d love to hear from you.

Our ideal CRM manager understands our customers and is aware of how differences between immigrant diasporas impact product adoption. In this role you will be responsible for engaging and retaining our users across various geographies and markets, leveraging our best-in-class lifecycle management tool, Braze. As part of the Online Sales team, you’ll be in charge of maximizing our customer experience, product experience, and funnel efficiency via email, SMS, push, and in-app channels. You will work alongside Business Leadership, Product Managers, and our Sales and Marketing teams to create a customer communication strategy that informs our users what’s important, generates increased usage, conversion, and retention for our product, and does so in a way that is consistent with our brand and strategic priorities. In this role, you would own the following responsibilities:

• Run, Optimize, and Improve Our CRM System, Braze: Organize our CRM so we can easily maintain our campaigns, run A/B tests, launch promos, and ensure we are properly communicating key messages to our clients in the way we intended. This will involve managing omnichannel campaigns across email, push notifications, content cards, in-app HTML messages, and SMS to create a cohesive customer experience.
• Ensure Maximal Reliability of Our Product CRM Functions: Ensure that all product functionality carried out by our CRM system is operating at the highest level of dependability.
• Conduct Campaign Analysis: Ensure the results from all CRM campaigns are measured to the best extent possible so we can make data-driven decisions and prioritize communication and testing schedules appropriately.
• Work with Sales & Marketing to Schedule, Prioritize, and Analyze Regular A/B Tests: Use data and the company’s strategic priorities to schedule and prioritize regular A/B tests with our marketing team to maximize product usage, retention, and conversion rates.
• Collaborate with Product and Engineering: Work with Product team to share new features/products/key updates, push usage, collect customer feedback, and align on product communication priorities. Work with backend engineering team to ensure we are building and maintaining events for trigger-based campaigns.

What will you need to be able to do to be successful?

• Work with Endpoints and API Calls: Handle integration with third-party tools and ensure all CRM workflows are connected and functional through APIs and endpoint management.
• Develop Liquid Templates: Utilize Liquid templating language to build dynamic content that is personalized and data-driven.
• Work with Connected Content: Leverage connected content to deliver contextual, up-to-date information in CRM campaigns.
• Manage API-Triggered Campaigns: Create, manage, and optimize API-triggered campaigns to deliver real-time, relevant communication based on user behavior and events.
• Establish and Maintain Q/A Processes: Establish Q/A processes to ensure campaigns and communications meet the highest standards of quality, accuracy, and performance before they are launched.

Who we’re looking for

The ideal candidate will be:

• A Self-Starter: Able to take initiative and work independently to drive projects forward, effectively collaborating with multiple stakeholders. 
• Skilled in Project Management: Possessing the organizational skills needed to manage multiple projects and deadlines efficiently.
• Strategic: Able to take a multitude of creative initiatives, identify those with the greatest leverage, analyze the results of a campaign or A/B test, and use that knowledge to continuously improve. This also means being able to say “no” to low-priority projects.
• An Innovator: Possesses a scientific mindset, characterized by a systematic, iterative approach to problem-solving. Applies the scientific method to test concepts, rigorously analyzing data and refining hypotheses to drive continuous improvement.

Requirements

• Must speak English and Spanish fluently.
• At least 3 years of relevant work experience with CRM systems like Braze
• Experience working with templating languages, particularly Liquid, HTML, and CSS.
• Demonstrated experience in creating successful omnichannel CRM campaigns using email, push notifications, webhooks, content cards, in-app HTML messages, and SMS.
• Experience working with endpoints and API calls to integrate systems and enrich communication with real-time data.
• Experience with API-triggered campaigns to deliver real-time customer communications.
• A good foundation in SQL for querying and analyzing data.
• Experience working with Q/A processes to ensure campaign quality and standards.
• Ability to analyze performance metrics and adjust strategies accordingly.

Note: This position is intended to be in-person in our Wynwood office and will be reporting to our Head of Online Sales & CRM.

If you’re interested in joining our mission as a CRM Manager, please apply by submitting your CV.

We believe in equal opportunity and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.