CRM Manager, Sportsbook Lifecycle

Posted 14 Hours Ago
Hiring Remotely in United States
Remote
Senior level
Digital Media • Gaming • Information Technology • Software • Sports • eSports • Big Data Analytics
The Crown Is Yours
The Role
As a CRM Manager, you will lead strategies to enhance customer engagement and retention, manage marketing communications, and promote continual testing and optimization of CRM efforts. You will collaborate across teams to improve channel efficiency and report to senior leadership.
Summary Generated by Built In

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.
The Crown Is Yours
We're looking for a self-starter with a strong background in data and marketing to join our team. As a Manager, CRM you will lead the development and execution of strategies designed to enhance customer engagement, retention, and loyalty. Your responsibilities will include managing triggered communications throughout the customer lifecycle, providing insights on segmentation and targeting, and generating hypotheses for continuous testing and optimization. The ideal candidate brings a strong foundation in CRM strategy, an analytical mindset, and a passion for delivering exceptional customer experiences.
What you'll do

  • Lead a high-performing operational marketing team in delivering on a diverse set of objectives to increase lifetime value by generating incremental product engagement.
  • Drive the creation and management of Lifecycle CRM strategy for all DraftKings Sportsbook customers, playing a key role in setting up new end-to-end marketing campaign automations.
  • Develop and deliver clear, actionable decision frameworks and performance updates to senior leadership.
  • Collaborate with the broader Marketing team and Product, Engineering, and Analytics to implement processes and technology enhancements that improve channel efficiency and build toward a vision of CRM automation.
  • Promote an aggressive testing agenda to continuously optimize promotional offerings and reinvestment spend.
  • Drive CRM optimizations by establishing standards of excellence in email, push, and in-app messaging with a significant focus on detailed campaign analysis, consistently iterating, testing and learning.


What you'll bring

  • At least 5 years of relevant CRM or retention-based Marketing experience, preferably working in the Technology, Ecommerce, or Regulated Gaming industries.
  • At least 1 year of experience as a People Manager.
  • Ability to use data to drive decisions and have experience managing marketing investments and running A/B tests.
  • Detail-oriented mindset with strong written and oral communication skills.
  • Experience with Braze or similar platforms (ie. Salesforce, Marketo, etc.) preferred. Basic knowledge of HTML, SQL, and/or Tableau is a plus.


#LI-SG2
#LI-REMOTE
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 109,200.00 USD - 136,500.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Top Skills

HTML
SQL

What the Team is Saying

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The Company
HQ: Boston, MA
5,300 Employees
Hybrid Workplace
Year Founded: 2012

What We Do

It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players.

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Why Work With Us

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?

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