We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
A day in the life:
As a Creator Specialist, you’ll be at the center of our UGC services and internal creator operations. Your day will involve managing creator campaigns from start to finish—briefing, communication, and deadline management—while also supporting the growth of our internal creator database. You’ll collaborate closely with clients, social strategists, and creators to bring content concepts to life, keeping everything on track and running smoothly.
Key Responsibilities:
- Lead communication with creators throughout UGC campaigns, keeping them informed, engaged, and on track from onboarding to content delivery.
- Own the campaign workflow by building and maintaining creative briefs in partnership with social strategists and clients, ensuring the vision is clear and actionable.
- Oversee all deliverables for UGC services, ensuring deadlines are met and content aligns with client expectations.
- Own recruitment and management of our internal creator database by sourcing, conducting outreach, onboarding, and maintaining relationships with a diverse roster of talent.
- Cast creators that are an ideal fit for various campaigns by thoughtfully matching talent to brand needs and campaign goals.
- Ensure internal creators have the guidance and resources they need to create high-quality content.
- Proactively identify opportunities to improve how we work with creators, including refining processes and experimenting with new content formats, campaign structures, or processes.
- Enhance and optimize business operations through the deployment of AI technologies
- Utilize and leverage Power Digital’s nova ecosystem to benefit your department’s objectives
Role Requirements:
- Experience managing creator or influencer campaigns from start to finish
- Proven ability to build, edit, and manage creative briefs
- Familiarity with UGC and its role in marketing
- Able to juggle multiple projects and deadlines at once
- Confident working cross-functionally with creators, clients, and internal teams
- Able to innovate processes to improve how we deliver and scale UGC
Key Performance Indicators (KPIs)
- 95%+ of creator deliverables submitted on time per campaign
- Internal creator database growth and or adoption/usage by 10% month-over-month
- 85%+ creator retention rate quarter-over-quarter
Most Important Things (MITs)
- Reliable and clear communication with creators and internal teams
- Ability to manage multiple deadlines without dropping the ball
- Understanding of what makes compelling, on-brand UGC
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Top Skills
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
