Creator Marketing Manager

Posted 13 Days Ago
Be an Early Applicant
Los Angeles, CA
Mid level
Software
The Role
The Creator Marketing Manager will lead creator-focused marketing initiatives, manage campaigns, and enhance creator engagement and retention through collaborative strategies.
Summary Generated by Built In

📍Hollywood, CA | (Not Remote)

About Passes
Passes is a rapidly growing tech platform designed to help creators pursue their entrepreneurial dreams and connect with their followers. Founded by visionary tech leader Lucy Guo in 2022, Passes has attracted top talent from some of the world’s most recognized companies as we build a platform for scale.

About the Role
We are seeking a dynamic Creator Marketing Manager to join our Marketing/Communications team. This creator-centric role supports the Creator Success and Creator Acquisition teams to support both short-term and long-term initiatives to drive further creator growth, engagement, and retention. The ideal candidate will have strong experiential marketing skills, exceptional writing and interpersonal skills, the ability to manage multiple tasks at once, experience leading cross-functional projects, and a passion for crafting compelling narratives and executing marketing strategies. This role involves working closely with internal and external stakeholders to advance Passes' business objectives.

Responsibilities

  • Serve as the Marketing representative for creator-facing projects including creator launches, events, social media campaigns, and any other creator needs to ensure success on our platform.
  • Design and execute experiential marketing campaigns for creators and fans.
  • Community management of creator-focused online platforms.
  • Develop ongoing gifting campaigns.
  • Collaborate with the social media team to craft engaging, compelling content that aligns with our brand voice and strategy.
  • Plan and execute multi-channel marketing campaigns that support Passes creators and Passes’ long-term strategies. 
  • Oversee creator-centric marketing materials, email campaigns, and paid media to ensure brand consistency and ROI.
  • Work closely with the Success and Acquisition teams to track key performance metrics and increase creator earnings.

Requirements

  • 4-8 years of experience in a professional environment with direct experience in creator marketing, influencer marketing, and/or talent management.
  • Proven track record in experiential marketing.
  • Exceptional writing skills with strong attention to detail.
  • Ability to adapt quickly in a fast-paced environment and pivot to support evolving business needs.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Experience collaborating with cross-functional teams and external partners is a plus.

Benefits:

  • Competitive salary and equity package.
  • Comprehensive health, dental, and vision insurance.
  • 401(k) plan with company matching.
  • Unlimited PTO.
  • Industry-leading in-office perks.
  • Professional development opportunities and continuous learning support.

Why Join Us?
At Passes, you’ll be part of a dynamic and ambitious team revolutionizing the creator economy. We offer competitive compensation, benefits, and a vibrant company culture. If you’re ready to take on a critical support role in a high-energy startup, we’d love to hear from you!

Passes is an equal opportunity employer—we celebrate diversity and are committed to creating an inclusive workplace for all.

Ready to bring the creator energy? Apply now!

Top Skills

Content Creation
Marketing
Social Media
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The Company
13 Employees
Remote Workplace
Year Founded: 2022

What We Do

Passes is a brand friendly platform with creators of all different niches.

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