Creative Strategy Manager

Current Employees of LendingClub: Please apply via your internal Workday Account

LendingClub Corporation (NYSE: LC) is the parent company of LendingClub Bank, National Association, Member FDIC. We are the leading digital marketplace bank in the U.S., having helped our nearly 5 million members secure over $90 billion in loans to refinance high-cost debt and achieve their financial goals. Members today have mobile-first access to a growing range of products and services designed to work seamlessly together to deliver value in new ways. Everyone deserves a better financial future, and our team is committed to making that a reality. Join the Club!

About the Role

LendingClub is looking for an energetic and collaborative Creative Strategy Manager to lead the Email and digital strategy within our Brand & Creative Strategy team. The individual will play the dual role of strategy and execution, responsible for identifying new creative strategies that align with overall business objectives, write compelling creative briefs to bring strategies to life, work closely with stakeholders across teams to finalize test plans and creatives to ensure timely, error free, on budget execution of high-volume campaigns. This is an individual contributor, manager role that will own all creative aspects of ongoing and any new direct mail campaigns across business lines.

What You'll Do

• Drive the creative strategy and development function to support direct mail, email and digital campaigns across multiple lines of business
• Collaborate with cross functional team members including Product Marketing, Channel Marketing, Legal & Compliance, Product Design and UX to develop and implement positioning, messaging and go to marketing strategies for new product offerings
• Lead agency briefings, creative legal reviews, socialization and approvals from other partners/stakeholders
• Lead and inspire high consistent high quality creative output that is delivered on time and within budget while maintaining alignment with brand vision, voice and visual guidelines
• Co-ordinate campaign timelines with operations and external agencies ensuring that all milestones are met to make scheduled in-home dates
• Use creative and email best practices, knowledge of the business and industry to identify and develop creative test plans for multiple lines of business
• Continuously monitor competitive activity to identify trends and shifts in messaging proof points, product changes, etc. And bring learnings to extended marketing team to help formulate go to market and test plans
• Drive the business forward by developing the email, landing pages and copy testing roadmap, maintaining and updating a robust creative rotation, testing roadmap and learnings library
• Share learnings and help optimize across other digital and offline channels
• Ensure external agency budgets are monitored and managed on an ongoing basis
• Partner with the analytics team to read, summarize and report out creative test results and identify new test ideas and insights to continue to maintain a strong creative rotation

About You

• 4+ years of experience in a marketing role with emphasis on creative strategy; Bachelor’s degree in a related field of study; or equivalent work experience
• Financial Services experience preferred
• Ability to write compelling marketing messaging when required without engagement of agency resources
• Highly collaborative with the ability to lead cross functional team members through complex, high-volume campaigns
• Demonstrated presentation, interpersonal, and communication skills, with experience communicating complex, sometimes abstract, concepts clearly and persuasively
• Ability to work in ambiguity and track down the right partners and resources to gain and maintain traction on projects

Work Location
San Francisco
 
We are currently working a hybrid schedule and our teams are in-office Tuesdays, Wednesdays, and Thursdays.
 
Time Zone Requirements 
Primarily PT
Travel Requirements 
If you need to travel for work, LendingClub will cover your travel related expenses.
 
Compensation
The target base salary range for this position is 110,000-128,000. The position is also eligible to receive a bonus (which is based on company performance, employee performance and eligible earnings), equity, and benefits. Our salary ranges, other compensation and benefits offered are determined by role, experience level and location.
 
We’re creating new financial services solutions for our members based on fairness, simplicity, and heart, and we treat our employees the same way. We offer a competitive benefits package that includes medical, dental and vision plans for employees and their families, 401(k) match, health and wellness programs, flexible time off policies for salaried employees, up to 16 weeks paid parental leave and more.
 
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LendingClub is an equal opportunity employer and dedicated to diversity, equity, and inclusion in the workplace. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), gender, gender identity, gender expression, sexual orientation, age, marital status, veteran status, disability status, political views or activity, or other applicable legally protected characteristics. We believe that a variety of perspectives will make our teams and business stronger as we work together to transform the traditional banking system. 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at [email protected].