Creative Strategy Lead, Food & Beverage

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
We are looking for a dynamic and experienced Creative Strategy Lead to join our Creative team, focused on our Food & Beverage audience. You will develop and implement campaign, creative, and brand strategies for our Food and Beverage Creative team, ensuring compelling creative output across all Food & Beverage efforts. This role involves an in-depth understanding of food and beverage businesses, and close collaboration with the marketing, creative, and product teams to increase brand growth, awareness, and engagement for the Food & Beverage audience. You will report into the Head of Creative Strategy at Square, sitting embedded within the Square Creative organization.
You Will:

• Develop and brief campaigns and larger GTM efforts
  • Create detailed creative briefs for marketing campaigns, ensuring alignment with brand messaging and integrated marketing briefs.
  • Partner with the creative team to bring creative concepts and campaigns to life; constantly guide the team throughout development on messaging and aligning to overall strategy.
• Develop in-depth audience and cultural insights
  • In partnership with the research team, conduct seller and market research to gather valuable insights into target audience behaviors, needs, and preferences.
• Drive high quality creative work
  • Provide strategic direction and feedback to the creative and marketing teams to enhance the quality and impact of marketing programs.
• Serve as a necessary liaison between Marketing and Creative
  • Play a role as "creative interpreter" between marketing and creative, alongside creative leadership.

You Have

• 12+ years of creative and/or brand strategy experience, MUST have both agency side and in-house experience, with a bachelor's degree.
• Seniority in the strategic space - You should be a senior expert in the strategy space, able to navigate projects as a key leader on the Food & Beverage Creative team.
• Experience working in food and beverage businesses - with a deep passion for restaurants, understanding of the industry, and the joy they bring to their communities.
• Deep love and obsession with culture and how it impacts brands, creativity, and businesses of all sizes.
• Ability to guide, foster, and shape creative work. You should identify as that strategist that creatives consistently turn to to answer the hard problems - and someone who knows the most important part of their job is enabling amazing creativity.
• Strong storytelling skills - You are an expert at taking in large amounts of information and summarizing it down to its simplest parts - and building a compelling story out of it all.
• Strong influence - You are an expert at communicating with senior leadership, to drive shifts in overall brand and product strategy.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$239,600 - $359,400 USD
Zone B:
$239,600 - $359,400 USD
Zone C:
$239,600 - $359,400 USD
Zone D:
$239,600 - $359,400 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, healthcare coverage, flexible time off, and modern family planning are just some of our offerings. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.