Creative Strategy Lead (Director)

Posted 14 Days Ago
Be an Early Applicant
Los Angeles, CA
Senior level
AdTech • Digital Media • Marketing Tech • Design
The Role
Lead the development of innovative creative strategies for performance marketing campaigns while analyzing metrics to improve results. Manage high-value portfolios and ensure strategies meet performance goals. Collaborate in a dynamic environment focused on growth and digital advertising innovation.
Summary Generated by Built In


TubeScience, one of the world's largest performance video agencies, is seeking a Creative Strategy Lead who can masterfully blend creative vision with data-driven decision making to drive exceptional campaign performance.
This isn't just another strategy role—it's your opportunity to lead innovative campaigns, shape high-impact creative approaches, and drive transformative results.
What You'll Do

 

At our LA-based agency, you'll be the strategic force bridging creative excellence and performance metrics across social platforms. Your day-to-day will involve:

  • Creative Strategy Leadership: Guide the development of innovative creative strategies that consistently exceed performance benchmarks across client portfolios.
  • Performance Analysis: Lead data-driven decision making by analyzing campaign metrics, identifying trends, and translating insights into actionable creative direction.
  • Portfolio Management: Oversee multiple high-value client portfolios, ensuring creative strategies align with performance goals and client objectives.

What Success Looks Like

  • Your creative strategies consistently outperform industry benchmarks
  • Your data-driven insights lead to breakthrough creative approaches
  • Your leadership builds and maintains high-performing client portfolios

What We're Looking For

 

If you're a strategic leader with deep creative expertise and a passion for data-driven performance, you might be our perfect match. Here's what you'll bring:

 

Must-Haves:

  • 5+ years of experience leading creative strategy for performance marketing campaigns
  • Proven track record of exceeding performance benchmarks through creative innovation
  • Strong portfolio demonstrating successful paid social media campaigns
  • Advanced understanding of performance metrics and analytics tools

Why TubeScience?

 

We're all about impact, innovation, and results. Here, you'll work in a collaborative environment where your strategic leadership drives growth, your client partnerships flourish, and your expertise shapes the future of digital advertising.
Ready to join the team? Let's build something great together.


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The Company
HQ: Los Angeles, California
197 Employees
On-site Workplace
Year Founded: 2016

What We Do

As one of the fastest growing startups in Los Angeles, we're revolutionizing the way in which companies approach successful video advertising. Our team of award-winning Producers, Editors, Directors, Engineers, and Performance Marketing Managers are building a global studio where we can conceptualize, shoot, and produce hundreds of videos per day. Unlike traditional advertising agencies that pitch creative concepts for companies, hope they will perform, and outsource filming, we design videos that are guaranteed to convert. We use data to guide our creative process and leverage testing and analysis to make adjustments to react to users in real-time.

What's atypical about the company:

We're fast and data-driven: our teams develop concepts in the morning, shoot/edit in the afternoon, launch in the evening, and iterate the next day based on real-world performance.

We’re a behavioral R&D lab at the core: We put 2,000+ video experiments per week, watched by tens of millions of people per day, that give us deep insights into how people make decisions. Over the past couple years, we’ve built an enormous library of IP around human behavior and visual communication.

We work on a pure pay for performance basis. Zero production fees for video. Clients only pay us if our videos outperform anything they’re running internally.

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