Creative Strategist

As a Creative Strategist, you will play a pivotal role in the conceptualization, development, and execution of groundbreaking campaigns, while collaborating with cross-functional teams to drive innovation in ad formats and branded content. You’ll work closely with the tech team, strategists, and internal stakeholders to bring bold ideas to life.

Responsibilities:

• Translate brand briefs and strategies into innovative, high-impact creative ideas that resonate with target audiences
• Build branded content concepts based on insights derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends
• Think across platforms and channels, mastering the attributes of each to create tailored content and conversations across each channel for total ecosystem engagement.
• Lead the ideation, writing, and execution of campaigns, ensuring delivery of top-tier creative outputs
• Stay attuned to pop culture, digital trends, and the broader zeitgeist to ensure content remains fresh and relevant
• Creatively involve in end-to-end coordination and execution with third party like director, producer and vendors
• Conduct brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiatives
• Guide and upskill junior creatives, fostering a culture of learning and creative excellence

Qualifications and Prior experience:

• At least 6-10 years of experience in building creative digital branded content campaigns at a publisher, agency or media house
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile
• Proven experience with concept development including digital ad films, long form content, short video formats, etc
• Ability to drive creative direction and vision for multiple projects simultaneously
• Hands-on experience with all stages of video content development—concept creation, production, influencer collaboration, shooting, and post-production
• Should have an understanding of marketing, social and media analytics to shape & optimize content based on performance and learnings.
• Ability to work effectively across teams and departments to deliver cohesive and innovative campaigns

Required Creative and Design Tool Proficiency (Good to have):

• Design Tools: Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), Canva, Figma.
• Video Editing Tools: Final Cut Pro, DaVinci Resolve, or equivalent.
• Presentation Tools: PowerPoint, Google Slides for creating impactful and visually compelling presentations.
• Project Management Tools: Trello, Asana, or similar tools for campaign coordination and execution.
• Analytics Tools: Basic familiarity with Google Analytics, Meta Business Suite, or other social media analytics tools to inform and refine creative strategies.

About Z1 Tech:

Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Plunic, Xuno, Receptix and Jnee . Our offices are located in the US and in India (Gurugram).

We're committed to creating a dynamic work environment that values diversity and inclusion and represent employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.