VP of Brand and Design

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Why us? 

Insurify is one of the America’s fastest-growing MIT FinTech startups and has been recognized as one of Inc. 5,000’s fastest-growing private companies in America of 2023, 2022 and 2021, Forbes Fintech 50 List for 2023, 22, 21, Forbes Next Billion Dollar Startups of 2022 global and Top 100 InsurTech company. We’re changing the way millions of people compare, buy and manage insurance with artificial intelligence, technology, and superior product design. Our company vision is to be recognized as the preeminent and most trusted digital agent for insurance comparison, purchase, and management.  Our team is critical to achieving our vision and fostering the right culture is essential to our team’s success.

Role Description

Brand Identity & User Experience Leadership

• Develop, maintain and evolve a distinctive and memorable brand identity: voice, look
• Ensure cohesive visual standards across all channels: website, mobile, social, email, TV, SEO, SEM, offline
• Collaborate with product and UX designers to deliver distinctive and memorable end to end experience. 

Execution & Optimization

• Oversee end to end creative production for all marketing assets: TV ads, social media ads, brand guidelines.
• Use data and feedback to refine the brand, improve user engagement, and improve business performance. 
• Develop and review briefs, storyboards, concepts, mockups, prototypes.

Customer Insights

• Use analytics and user testing to shape design and creative decisions that drive measurable results.

Leadership

• Lead, mentor inspire in house designers, external agencies. 
• Promote a collaborative environment that welcomes new ideas and innovation.

Strategic Collaboration

• Collaborate with key stakeholders across product, marketing, audience, retention to develop a comprehensive brand identity and user experience.

Requirements

Experience

• Proven experience in brand-building, creative direction, and user experience design for consumer-facing brands.
• A strong portfolio demonstrating impactful campaigns, a consistent brand identity, and user-focused design solutions.
• Ability to use analytics and usability research to guide creative decisions and optimize the user journey.
• Experience managing and developing diverse creative and UX-focused teams.

Responsibilities

Preferred Qualifications

• Experience developing multiple consumer brands is a plus
• Agency experience coupled with brand experience is a plus

Expectations

• Impact-focused: prioritizes creative that drives measurable results
• Proactive, "go-getter" attitude: spots untapped moments to enhance user satisfaction and brand distinctiveness.
• Data-driven: uses analytics and user testing to shape creative decisions and refine brand strategies.
• Excellent communication skills.
• MUST HAVE - creative foundations - arts, writing, design, film, photography, motion graphics

Join us if you like: 

• $1.3 Trillion market opportunity
• MIT alumni founders
• Female-led startup
• $130M total funding
• Strong leadership team from Kayak, Amazon, Wayfair, Facebook, Microsoft, Allstate, GEICO, Liberty Mutual, Zillow