Creative Development Lead (Kids)

Posted 2 Days Ago
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Los Angeles, CA
100K-150K Annually
Senior level
Digital Media • News + Entertainment
The Role
The Creative Development Lead will oversee the development of educational content for PragerU Kids, bridging the gap between the Education and Production teams. Responsibilities include writing scripts, developing product lines, collaborating with various departments, and ensuring content is age-appropriate. The lead will manage multiple projects under tight deadlines and inspire team members to deliver high-quality 'edutainment'.
Summary Generated by Built In

Location: Los Angeles, California (on-site)

PragerU is the world's leading conservative nonprofit that is focused on changing minds through the creative use of digital media. Taking full advantage of today's technology and social media, we educate millions of Americans and young people about the values that make America great. We’re proud to be voted among the “Best Place to Work in Los Angeles” by the LA Business Journal 3 years in a row.

PragerU Kids is dedicated to bringing parents and educators the resources, support, and tools to teach children about America’s blessings and limitless opportunities. Our aim is inoculating children against the indoctrination being taught in government schools today, and we will do this through a variety of edutainment content/programming, live events, newsletters and community. We have a unique niche in providing supplemental educational material for children, all of which is non-partisan in nature.

This is a new role for an established executive that will work closely with the Creative and Production elements of the Kids team and report to the CEO. We need someone with extensive creative development experience, a strong production foundation, leadership experience, and the ability to develop new product lines that fall within our unique ‘edutainment’ angle. The ideal candidate should be both a “doer” and a “conductor” by writing scripts, fleshing out ideas, galvanizing team members, and developing and communicating visions within the PragerU way. Must have proven interest and experience with children’s content/education and a strong understanding of the target market.

Duties and Responsibilities:

  • Bridge the gap between the Education team and the Production team. Understand and contribute to what we want to teach, and devise how best to teach it using appropriate resources and lower-level budgets ($5-20k/episode in-house).
  • Understand kids programming and how to present educational topics within specific age ranges, working closely with CEO and show producers. Learn from teachers and educators how to best teach a topic, and channel those lessons into visual mediums.
  • Write scripts, creative briefs, show bibles, SOP’s, and more. Execute treatments and scripts, answering the questions: “What happens on screen? What do we see/hear?” Spearhead writing assignments directly, as well as be able to work collaboratively with other writers, educators, and producers. 
  • Understand company goals and project goals, and help set and maintain “north stars” as projects move through development and into production.
  • Bring your own show ideas to the table, as well as organize and develop ideas from others. Move macro ideas into detailed development stages.
  • Understand available Production resources and processes in order to guide show development into acceptable scope ranges. Work closely with show producers on translating creative into the execution phase.
  • Work within short deadlines and changing priorities, and hold team members accountable to deadlines and expectations.
  • Master the PragerU brand and philosophies, from big-picture thinking to creative objectives to process standards.
  • Be able to inspire and galvanize team members in a growing company landscape with moving goal posts.


Successful Candidates Will Possess:

  • 5-10+ years of creative development experience, including significant writing abilities. The ideal candidate will also have a strong foundation in production processes.
  • Solid understanding of the children’s educational landscape and how to effectively create content for children (live action, animated, books, etc.).
  • Demonstrated ability to ensure content is tailored to young audiences in an age-appropriate manner, balancing education and entertainment (“edutainment”).
  • Ability to work with startup-type-hustle and not overcomplicate.
  • Strong communication skills are imperative, especially in regards to communicating ideas and processes clearly and succinctly to non-“industry” personnel.
  • Adhere to established processes and structures, including working closely with Heads of Production and show producers to maintain consistency.
  • Top-notch organizational and time management skills. Ability to manage multiple projects simultaneously, prioritize appropriately, and be flexible in an extremely fast-paced environment (seriously!).
  • Strong leadership and collaboration skills with internal Production staff (producers, writers, editors, etc.) and other departments (education, marketing, web, etc.). You need to be a great galvanizer, show solid discernment, and also manage up effectively.
  • A true Team Player, proactive, helpful, honest, and calm under pressure. This is a no-ego environment where no task is too small.
  • Flexible and able to “roll with the punches” within an ever-changing game plan, and able to problem-solve on the fly.

How to Apply: First review our website at www.prageru.com. Read our annual report here. Submit a resume and cover letter. In your cover letter, include a section explaining how your values align with ours, and why you would want to specifically work at PragerU.

What We Do: We promote American values through the creative use of educational videos that reach millions of people online. Serving all ages, our content offers a free alternative to the dominant left-wing ideology in culture, media, and education. Whether you’re searching for a deeper understanding, a new perspective, or a way to get involved, PragerU helps people think and live better. To learn more about PragerU, visit http://prageru.com.

Salary Range: The salary target for this role is $100,000 - $150,000+. Final offer amounts depend on multiple factors including candidate experience and expertise, and most recent market data. This position is eligible for an annual bonus based on personal and company performance, in addition to our robust benefits package. The final candidate hired may potentially have less or more experience than originally posted as per job description, and if this happens, an updated salary range may be used for final hiring package.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

An error page could appear for several reasons. If a technical issue occurs while applying, we suggest double checking a few things. Click here for additional information.

Please note that we constantly have ideas and concepts pitched to us which we appreciate. Most ideas and concepts are not protectable and are freely available for the public and PragerU to use or modify and use. From time to time where they are not, you agree that by presenting these ideas and concept, and in consideration of PragerU reviewing these ideas and concepts, you hereby grant to PragerU an irrevocable, worldwide, royalty-free and non-exclusive license to use, modify and exploit for any purpose any ideas and concepts and any expressions of those ideas and concepts. Nothing herein precludes you from using any ideas or concepts presented.

The Company
Los Angeles, California
120 Employees
On-site Workplace
Year Founded: 2011

What We Do

PragerU transforms millions of young lives with short videos on the Internet. Watched 5 million times every day, PragerU videos counter left-wing indoctrination by reaching young people with messages of truth, reason, and hope. From intellectual, fact-based 5-Minute Videos and powerful personal storytelling to educational animated shows made just for kids—PragerU helps young people keep or discover pro-American values. 70% of those watching PragerU videos have said that their mind has changed on at least one topic. To date, PragerU has garnered over 8 billion views on its website, mobile app, and social media channels.

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