Country Marketing Manager US

Department

We are looking for a highly skilled Senior Marketing Manager to lead and execute our marketing initiatives across the Americas region, driving brand awareness, client engagement, and business growth. The ideal candidate will have a proven track record in developing and executing impactful marketing strategies, with a deep understanding of the Institutional channel in North America and good knowledge of the Wholesale channel in US Offshore and Latin America .

Position & Requirements

Key responsibilities:

•    Develop and implement an effective marketing strategy aligned with Robeco’s business priorities in the Americas.
•    Execute comprehensive marketing campaigns and key initiatives to enhance brand recognition and grow familiarity with our investment strategies across the region.
•    Collaborate closely with cross-functional teams, including broader Marketing, Sales, Investments, and PR teams, to drive and execute a cohesive marketing approach.
•    Plan and manage an effective event program, including conferences, sponsorships, roadshows, in alignment with business objectives.
•    Manage production, approval and maintenance of thought leadership content and marketing collaterals.
•    Work in close collaboration with the PR team and external agencies to ensure alignment and consistency of all external communication.
•    Collaborate with the Social Media manager to tailor content to the regional needs and develop a social ambassador program.
•    Oversee and manage the regional budget, ensuring resources are allocated effectively and efficiently to drive ROI.
•    Monitor and report effectiveness of marketing activities, providing actionable insights for continuous improvement.
•    Stay abreast of regional regulatory requirements and work closely with the Compliance team to ensure adherence to marketing standards.

Required experience and skillset :

•    8+ years of experience in channel marketing in the Americas region, with a proven ability to execute across the full marketing mix.
•    Proven ability to lead, influence and align cross-functional teams effectively.
•    Strong analytical and strategic planning skills.
•    Experience working independently while managing regional responsibilities withing a global team structure.
•    Knowledge of regulatory and compliance framework.
•    Commitment to fostering a diverse and inclusive work environment.

•    Strong verbal and writing communication skills.
•    Ability to thrive in a collaborative small-team environment.
•    Strong attention to detail.
•    Ability to work to deadlines and manage competing priorities effectively.
 

Robeco Recruiting Team