About The Company
goop is an indispensable resource for finding best-in-class products, tips, and experts across the beauty, fashion, food, and wellness worlds. From its award-winning beauty and fashion lines to its expansive editorial lens, goop offers the tools to live a life of ineffable beauty—filled with agency, depth, and promise. Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that’s also known for its products, curation, podcast, TV shows, live events, and retail stores.
About You
You are a creative and detail-oriented copywriter with a passion for beauty, wellness, and lifestyle storytelling. You excel at crafting compelling product copy, marketing copy, and social content that resonates with consumers and aligns with the brand voice. Balancing creativity and strategy comes naturally to you, and you thrive in a fast-paced environment where you can manage multiple projects at once.
About the Role
The copywriter will play a key role in developing engaging, on-brand copy for product pages, product launches, marketing campaigns, and social media channels. This role requires a skilled writer who can blend creativity with a deep understanding of the fashion, beauty, and wellness spaces, translating product features into compelling claims that drive conversion and customer engagement.
Responsibilities include:
- Write a high volume of product copy for fashion, beauty, and wellness products, including product descriptions and packaging text.
- Write marketing and advertising copy for campaigns, email newsletters, and landing pages.
- Develop social media copy that captures the brand voice and engages the audience.
- Collaborate with cross functional teams, including design, marketing, and product development, to ensure cohesive messaging.
Qualifications & Experience
- 5+ years of copywriting experience, preferably within the beauty, fashion, or wellness industries.
- Proven track record of writing compelling product copy and marketing copy.
- Familiarity with social media platforms and content best practices.
- Ability to manage multiple projects under tight deadlines.
- Excellent writing, editing, and communication skills.
FAQ
- Compensation: $70,000 – $90,000 + Equity. This is a full-time, exempt role. Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles–based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
- Benefits: Generous health benefits package, fertility benefits and paid parental leave.
- Perks: “goopcation” paid company summer break, generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events, and a beautiful workspace in Santa Monica
- Work Philosophy: At goop we believe that creativity, innovation and camaraderie are essential to our business, our culture and our employee’s growth and development. With our Hybrid Work Policy, we are committed to promoting collaboration, productivity and employee well-being by maximizing the benefits of both in-person and remote work. We are in office Tuesdays and Thursdays, as well as Mondays for those within a 15-mile radius of our Santa Monica office.
goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.
What We Do
goop is a lifestyle brand with its roots in content across key pillars: wellness, beauty, food, style, and travel. Within those pillars, goop curates and sells a tightly edited array of products and makes its own goods in beauty, fashion, and wellness. goop launched in the fall of 2008 out of Gwyneth Paltrow’s kitchen as a homespun weekly newsletter. Paltrow wanted to share her unbiased travel recommendations, health-centric recipes, and shopping discoveries, and she also wanted to get her own questions—about health, fitness, and the psyche—answered. goop continues to be a place for Paltrow, now the company’s CEO, to introduce readers to incredible experts who have mentored her throughout her life, along with new ideas about where to shop, eat, and stay, plus clean recipes.
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