Copywriter

Weber Shandwick – Detroit

The Detroit office of Weber Shandwick is seeking a Copywriter to join our collaborative team and craft fun, shareworthy social content for one of our largest clients. As a copywriter, you’ll be active in the entire creative process. From brainstorming big idea to scripting videos to crafting social posts. You should have an innate knowledge of what resonates on social platforms and be curiosity about our client’s brand.

If you’re a writer that loves to collaborate and work with others to make shareworthy social content, let’s talk!

Responsibilities

• Craft content that helps build brands with social-first thinking and shareworthy executions
• Stay current on social trends, and look for opportunities to incorporate them into your concepts
• Ongoing development of new ideas, creative concepts, headlines, scripts and post copy
• Present ideas and executions to internal stakeholders
• Write video-based story ideas with the complete understanding of the types of video formats that work best across various social networks (live, long-form, tap for audio, etc.)
• Synthesize concepts in clear, concise and client facing manner
• Ensure all creative adheres to existing brand guidelines and social best practices
• Edit and proof materials during all project phases
• Wear multiple hats: we’re a collaborative and supportive team, so you’ll probably have the opportunity to play multiple roles throughout concepting and execution phases
• Collaborate with diverse teams to turn ideas into social content gold!

Skills and Requirements

• 3+ years of copywriting experience in an agency or related field (advertising, digital, social media, publishing/content or public relations)
• Must be a self-starter, with a record of working collaboratively, quickly and with minimal oversight.
• An understanding of what works — and doesn't — in social media.
• Innate curiosity and ‘in the culture’ mentality
• The ability to work under pressure and hit deadlines

• Portfolio (share anything that conveys the way you think or approach assignments, even if it was never produced; we like chicken scratches).
• Must be able to work in a hybrid capacity in our Birmingham, MI office.
• Bonus Skills: blogging, journalism, social community management, filmmaking, videography, editorial, art direction, design, illustration, photography

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• • Medical
  • Dental
  • Vision
  • 401k (with employer match)
  • Tuition Reimbursement
  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
  • MyDays – Flexible holiday schedules
  • Short-Term Disability
  • Paid Employee Family Leave
  • Family Building Benefit

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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