Copywriter - English

Posted 8 Days Ago
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Dubai
1-3 Years Experience
AdTech • Marketing Tech
The Role
As an English Copywriter, your role involves writing and editing copy for marketing materials, collaborating with creative teams, understanding various marketing channels, and making strategic decisions to develop effective campaign concepts for global brands.
Summary Generated by Built In

Company Description

We are Saatchi & Saatchi – a full service, integrated communications network, with 114 offices in 67 countries, with our headquarters in London. Saatchi & Saatchi is part of the Publicis Groupe, the world’s third-largest communications group.

Saatchi & Saatchi launched in 1970, with the philosophy that “Nothing is Impossible” – a statement that crowns the top of our London building and is fundamental to our spirit. We approach things with the audacity of chutzpah. Chutzpah defines our culture at Saatchi & Saatchi. It’s the quality of audacity. Because if you are going to attempt impossible things you have to have the audacity to believe you can achieve them.

It helped us build an agency we are really proud of and does things differently – which means an industry leading diversity approach, that includes Saatchi Ignite – our curriculum-based schools programme, Saatchi Open – our entry level programme, Saatchi Home – our affordable accommodation initiative, Saatchi Women – our programme for progressing talent, and Saatchi Family – our programme for parents and carers.

We are still looking for great clients. Still trying to rock the world. Still believing. Still being impossible. Still having ideas that make our clients famous. Still searching for people who want to set the world alight. Still knowing there isn’t a problem a great idea can’t solve.

If Nothing is Impossible is our spirit, then Chutzpah is what runs through our veins. But there is still one missing ingredient in creating the impossible and that’s YOU.

Our Commitment
Diversity and inclusion are a core part of our DNA at Publicis UK. We’re committed to building an inclusive culture that encourages, celebrates, and supports our wonderfully diverse employee group irrelevant of their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion fuel our creativity and innovation, it enables us to be closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Job Description

Responsibility and Focus

The position of English Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns, and crafting copy in English for global brands. 

Develop creative ideas that meet both our client's objectives as well as our business objectives, maintaining the company’s expected levels of creative excellence and professionalism.


Main Tasks

Technical & Product

  • Writing texts (e.g. copy, product descriptions), proofreading, and content editing
  • Ensuring the consistency of prepared content;
  • Works in partnership with an Art person to develop creative concepts for marketing materials and marketing campaigns.
  • Have a keen understanding of all the channels in the 1:1 marketing space.
  • Understanding the power of data intelligence to help them achieve the communication challenge.
  • Required to make conceptual and strategic decisions across a wide variety of clients and industries.

Business Acumen & Operational Efficiency

  • Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copy decks, and interpreting brand tone of voice and language.
  • Develop and execute strategically-sound creative for cross-channel initiatives
  • Persuasively present both internally and to clients with credibility, reasoning, and emotion
  • Actively listen to truly understand the ask, client feedback, and internal feedback
  • Ensure communications are produced to the highest standards of accuracy and quality control
  • Deliver fresh ideas and personality while working with existing brand voice and tone

Innovative & Analytical Mindset

  • Conceptualizes and writes everything—from white paper ideas to scripts to in-store signage to social media and more.
  • Research competitors and the industry to provide insight into trends and creative foresight.
  • Partners with the creatives to make the idea, copy and design a cohesive story

People & Leadership

  • Partners with creative leaders to proactively seek out and contribute action and thought-provoking ideas
  • Being able to juggle multiple projects, prioritize, and meet deadlines
  • Investigating industry best practices and new possibilities
  • Taking part regularly in opportunity briefs, stretching their creative abilities consistently

Self

  • Has the personality to develop thriving client relations and can lead creative presentations
  • Strong conceptualisation and smart thinking skills
  • Energy, a sense of humour and an open & curious minds 
  • Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
  • A knack for strategic brainstorming, campaign development, creative brief development and creative execution

Qualifications

Education and Experience Required

  • At least 2 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.
  • Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
  • Bachelor’s Degree in the appropriate field of study
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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