Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 70 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the Role
We’re looking for a skilled, motivated Copywriter to join the dynamic marketing team to ideate, create and write content that will help define, articulate, and scale the content marketing comms, new app feature launches and campaigns. The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence and customer service, and a strong alignment with our core values: be of service, be an owner and to the moon and beyond. In return, they will have the opportunity to take an exciting role in helping shape and grow the Careem Super App.
What you'll do
- Work closely with the content marketing manager and customer marketing team to write innovative content that aligns with marketing objectives.
- Understand how to calibrate tone of voice within the framework of a brand. Lead brand’s tone of voice across the business to ensure all content & copy are on brand, and consistent in terms of style and quality.
- Create the content such as growth experiment and activations and push notifications to align marketing campaigns with brand tone and guidelines in mind
- Collaborate with marketing managers, customer and product teams working on daily comms. Recommend creative content strategies to support marketing efforts and product features. Work with local stakeholders to deliver best content practices.
- Conceive, develop and produce effective campaigns.
- Curate comms, in-app content, blogs, videos and articles.
- Revise, edit, and proofread content as needed or directed by marketing teams.
- Work within tight deadlines. Respond to feedback in a timely manner.
- Check copy for spelling and grammar errors.
- Research competitors and keep abreast of market trends.
- Explore different ideas and concepts for both the visual and verbal elements in tandem with the creative team.
What you'll need
- Min 3 years of relevant experience as a Copywriter/Content Writer
- Master of written and verbal communication in English and Arabic (preferably formal Arabic, KSA dialect a must)
- A creative thinker with a passion for turning consumer insights into creative articulation
- Proven ability to successfully develop, and execute multi-channel content copies
- Independent, proactive and critical thinking skills.
- Communication Guru, up to date with latest trends/events
- Good team player, organized and good attention to detail
- Experience in a high growth consumer-oriented startup
- Able to deliver on tight deadlines
- Keen to work in a fast paced environment
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year. (If you are in an individual contributor role in tech, you will have 2 office days a week and 3 to work from home.)
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.
What We Do
Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million ride-hailing and delivery Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan. In 2019, Careem was acquired by Uber Technologies, Inc. In April 2023 we welcomed the global technology investor e& (formerly Etisalat) as a partner, following their investment in the Careem Everything App.
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