Content Writer

Content WriterLocation: Hyderabad, IndiaEmployment Type: Full-Time; SalariedCompensation: Base Salary, Bonus, Benefits

Job Description 

About Us:

At Innovapptive, we are bringing the industrial front-line worker, back-office and assets together. Our platform is the only patented and “Code-Free” connected worker platform for SAP and IBM Maximo and is disrupting and digitizing archaic, tedious, & labor intensive paper-based processes for maintenance, operations, & supply chain. The industrial front-line workers are empowered with a suite of highly reconfigurable mobile apps, while the back-office has real-time visibility into the front-line workforce with better planning, scheduling, adoption monitoring and actionable insights. Some of the world’s largest brands such as Newmont Mining, Dominion Nuclear, Hess, Shell, UNICEF, ConocoPhillips, Reckitt Benckiser are digitally transforming their back-office and front-line industrial worker experiences. We are saving companies millions of dollars by improving their asset uptime, productivity, safety, and talent challenges, while delivering jobs better, faster, cheaper and safer. 

We are backed by Tiger Global Management, a Global Marquee Fund with over $30 Billion of Assets Under Management (AUM). Tiger Global Management has a reputation of investing and building some of the world's "Unicorn"​ brands such as Spotify, Netflix, Facebook, LinkedIn, Amazon, Peloton, Harry's, Ola, Flipkart, Freshworks and many more!

Recently we have announced our Series B funding led by Vista Equity Partners, a leading global technology investor, with participation from Tiger Global Management, our existing Series A investor. Vista invests in mission-critical software businesses that have a clear purpose and a demonstrated track record of success, such as Innovapptive.

Our mission is made possible by Innovapptive’s most important asset: our people. We come together through collaboration and ambition in a team-driven culture. Through the success of our product, we have seen monumental growth in our workforce, and we constantly look for exceptional talent to join us. At Innovapptive, you are challenged with dynamic tasks that drive your professional development and career growth. Join us on our journey to deliver an innovative connected worker experience and to empower 350 Million Industrial Front-Line Workers around the world with the ability to truly harness the power of connected worker experience by improving the working life of a front-line worker and the back-office employee. 

The Role

We are seeking an experienced Content Writer particularly in the B2B SaaS industry, to join our dynamic marketing team. The ideal candidate will have a strong grasp of content creation strategies, a knack for storytelling, and a deep understanding of how content drives engagement and lead generation in the B2B SaaS landscape.

How You Will Make an Impact:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Develop and execute high-quality content across multiple channels, including blogs, whitepapers, case studies, email campaigns, and social media.
• Collaborate with cross-functional teams (e.g., product, sales, marketing) to create content that aligns with the company’s goals and resonates with target audiences.
• Create engaging long-form content (eBooks, guides, webinars) and short-form content (social media posts, ads, email content) to support various stages of the buyer’s journey.
• Research and write in-depth content that showcases our expertise in B2B SaaS solutions, positioning us as thought leaders in the industry.
• Optimize content for SEO, ensuring it ranks effectively for relevant keywords.
• Track content performance using analytics tools and adjust strategies to improve engagement and conversions.
• Manage and maintain the content calendar, ensuring timely delivery of content projects.
• Ensure consistency in tone, voice, and messaging in line with brand guidelines.

What You Bring to the Team:

• Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
• 4-7 years of proven experience in content creation, particularly within the B2B SaaS industry.
• Strong understanding of B2B buyer personas, marketing funnels, and SaaS industry trends.
• Excellent writing, editing, and proofreading skills with impeccable attention to detail.
• Experience in SEO content strategy and familiarity with SEO tools (e.g., SEMrush, Ahrefs).
• Ability to translate complex technical concepts into clear and engaging content for a non-technical audience.
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Familiarity with content management systems (CMS) and marketing automation tools (e.g., HubSpot, Marketo).
• Strong interpersonal and collaboration skills to work effectively with cross-functional teams.

Preferred Skills:

• Experience in creating video scripts, podcasts, and multimedia content.
• Familiarity with data-driven marketing strategies and analytics tools like Google Analytics.
• Knowledge of social media management tools and techniques.

What We Offer:

• A positive, open, and highly-innovative environment and team
• Entrepreneurial spirit with unlimited opportunity to grow
• Opportunity to work with leading global brands on exciting and impactful projects
• Competitive Base Pay
• Best of plan on Vacation & Paid Time Off.
• Provision of Medical Insurance for family - self, dependent, spouse, dependent children, parents/parent-in-laws
• Paid Maternity and Paternity leave
• Bi-annual reviews to ensure transparency and promoting high performance culture
• OKR Driven Performance Development Environment
• Learning & Development - access to wide range of e-Learning courses (technical, Product, Process, etc.,)
• A host of Interest Groups/Clubs for Book Reading, Toastmasters, Sports - Cricket, Volleyball, Throw-ball, Badminton, TT, Music

Innovapptive does not accept and will not review unsolicited resumes from search firms.

Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.