Content Strategist & Copywriter

Content Strategist & Copywriter

About Us
Everspring enables colleges and universities to turn complexity into opportunity as technology reshapes education. Our strategic advisory, marketing, and academic solutions, powered by unmatched higher-ed expertise and data from 500,000+ student journeys, deliver high-performance marketing strategy, measurable enrollment growth, retention, and sustainable success—ensuring schools build lasting, competitive advantages in a rapidly evolving landscape.

Position Overview
Everspring is looking for a Content Strategist & Copywriter who will own content production, copywriting, and calendar management across all marketing channels. This role is perfect for a detail-oriented, creative storyteller who can bring Everspring’s value to life through clear, consistent, and compelling content. 

This position reports to the Vice President of Growth Marketing and is located in Chicago, Illinois. Everspring operates in a hybrid workforce environment and requires 3 days in the office weekly, with additional days as business needs arise.

Primary Responsibilities

• Own content calendar development and management, ensuring alignment across campaigns and channels
  
• Write high-quality, engaging copy for digital marketing, email, web, and social channels
  
• Oversee content production, ensuring timely and high-quality output
  
• Manage content execution, including deployment to owned and paid channels
  
• Track and analyze content performance, optimizing based on insights
  
• Maintain and evolve editorial standards and voice consistency
  

Qualifications

Required Experience

• Bachelor’s degree from an accredited institution
• 5+ years of experience in content marketing, copywriting, and marketing communications
  
• Experience working in or with marketing agencies or higher education institutions
  
• Proven ability to translate complex services into clear, engaging content
• Exceptional writing and editing skills with keen attention to detail
  
• Experience developing competitive content strategies across platforms
  

Preferred Qualifications

• Experience with higher education marketing and technology providers
  
• Background in higher ed, agency, or consulting firms
  
• Understanding of higher education industry trends and challenges
  
• Experience with content management systems (e.g., Salesforce), email marketing platforms (preferably Marketo, though Pardot or HubSpot are also acceptable), social media channels (LinkedIn, Meta, podcasts), and project management tools (such as Asana, Workfront, or CoSchedule)
  
• Track record of building and executing successful content marketing plans
  

Skills & Attributes

• Strategic thinker who can turn insights into actionable content
  
• Excellent project and calendar management skills
  
• Strong interpersonal and collaborative communication style
  
• Able to shift easily between content strategy and execution
  
• Experience working with AI and content libraries is a plus
  

Impact
In this role, you will be instrumental in:

• Building a scalable, high-quality content development and publishing process
  
• Enhancing our brand presence through strategic, impactful storytelling
  
• Unifying our messaging across all channels for a cohesive market presence

Our Culture 

Based in Chicago, Everspring serves a growing number of colleges and universities. Built In Chicago has named us one of the "Best Places to Work" in 2021, 2022, 2023 and 2024. We were also certified as a Great Place To Work® in 2022, 2023 and 2025. We offer benefits that include hybrid work arrangement, parental leave, health insurance, FSA, HSA dental, short-term and long-term disability, 401k with an employer match vested immediately, a generous PTO plan that accrues with tenure, professional development, paid parental leave program, tuition reimbursement program, pet insurance and more!   

EEO Note 

Everspring is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Everspring makes hiring decisions based solely on qualifications, merit, and business needs at the time.