Content Strategist, Brand

Content Strategist, Brand – New York 

We seek a dynamic and motivated content expert to work with a team of editors, PR specialists, graphic designers, social media managers, and integrated media specialists on behalf of our major Consumer clients. This person will work with internal team members and clients to determine client objectives and develop and activate a comprehensive, multi-channel content strategy to meet those goals. An ideal candidate will have a passion for telling strategic and creative stories on deadline, and be familiar with digital storytelling across earned, owned, and paid media — subject matter expertise in Lifestyle and experience with client relations is preferred.

The Ideal Candidate Would Have:

• 2-3 years of content or editorial experience at an agency, in-house communications team, media or online publishing company
• A proven track record of working under tight daily, weekly, and monthly deadlines
• Excellent editing, writing, and grammatical skills
• Can communicate effectively with clients and internal team members
• Experience leading client calls, creating agendas, sending strategic recommendations
• A keen sense of what’s trending in culture and on social media and editorial judgment, especially in the Consumer Goods beat
• Subject matter expertise in the Consumer Goods industry is preferred
• Experience writing, editing and interviewing
• Be able to write sharp, engaging copy on a variety of Consumer Goods topics, in a variety of voices for different audiences and in a variety of content types
• Ability to develop content strategies, including setting goals, determining audiences, performing research and competitor audits, choosing channels, and developing editorial calendars
• Ability to develop creative story ideas and an eagerness to execute them
• Ability to analyze content and perform multi-channel audits
• Understanding of SEO and bringing it into content ideas and work
• Knowledge of multimedia storytelling
• A clear ability to work autonomously, with solid decision-making skills and the ability to identify concerns and issues
• Can demonstrate a thorough understanding of web publishing from site structure to overseeing asset management; from editing copy to producing content on publishing platforms (WordPress, Expression Engine, etc.)

What You Will Do:

• Brainstorm ideas for and create various types of content (messaging and narratives, social posts/calendars, blog posts, email/website copy, podcast/video scripts, thought leadership op-eds).
• Analyze Consumer client objectives and audiences to create strategic content recommendations.
• Create editorial workflows, develop content calendars, and report on content results.
• Edit and help oversee editorial calendars — both for websites and social channels.
• Develop and write short-form copy for social posts across multiple channels.
• Contribute on client calls, write call agendas and recaps, take diligent notes
• Produce content in CMS tools such as WordPress.
• Manage analytics and reporting on web content.
• Contribute story ideas – from pitch to execution – for multiple digital platforms.
• Coordinate with other departments and teammates, such as PR, art, media buying, social media and more.

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit

NYC Salary range: $64,400 - $80,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.