Content Promotion & Backlink Strategy Lead (Remote Worldwide)
Ready to help B2B SaaS companies break through the content visibility barrier?
96% of content published gets 0 traffic - your link building expertise will change that.
If you're passionate about strategic backlink acquisition, data-driven outreach campaigns, and turning content into a ranking powerhouse, we want to talk to you.
We're looking for an SEO Link Building Strategist who can transform content into a pipeline-generating engine through methodical link building strategies and targeted outreach campaigns.
Our Mission at Powered by Search
We are on a mission to be the best in the world at SaaS marketing — doing work we love, with people we like, how we want. As trusted advisors to the world's fastest-growing B2B SaaS and tech companies, we're rated 5/5 ★★★★★ on Glassdoor, with 99% of our team recommending us to peers.
The Opportunity
As a trusted advisor to the world's fastest-growing B2B SaaS companies, you'll have the freedom to:
- Design and implement comprehensive backlink acquisition strategies that deliver measurable organic traffic and revenue impact
- Build targeted outreach campaigns to secure high-quality, topically relevant backlinks
- Create data-driven roadmaps to improve domain authority, close link gaps, and boost organic rankings
- Own the end-to-end content promotion process from initial analysis, to strategy to managing a dedicated team of link prospectors and outreach managers all the way to backlink acquisition
- Work together with our SEO team to create and develop holistic client strategies for maximum results.
Core ResponsibilitiesStrategic Link Building Leadership (40%)
- Manage and mentor a team of link prospectors and outreach specialists
- Lead backlink strategy planning for 4-5 enterprise B2B SaaS client accounts
- Drive campaign development based on competitive link gap analysis
- Set and monitor link acquisition KPIs and quality standards
- Ensure consistent outreach quality and communication across all accounts
Technical SEO & Link Analysis (30%)
- Perform comprehensive backlink audits to identify link gaps and opportunities
- Analyze topical relevance patterns to determine ideal link types and anchor text
- Develop and optimize strategic outreach templates and processes
- Guide technical implementation of advanced link building tactics
- Build scalable systems for link prospecting and quality assessment
Client Success & Reporting (30%)
- Manage and grow a portfolio of 3-5 enterprise B2B SaaS clients
- Present link acquisition performance metrics tied to organic traffic growth
- Lead strategic planning sessions and quarterly business reviews
- Proactively identify and communicate link building opportunities
You're Our Ideal Candidate If You:
- Excel at analyzing link profile gaps and creating targeted backlink acquisition strategies
- Have a proven track record of securing high-quality backlinks through white hat methods
- Understand the nuances of link quality beyond Domain Authority (topical relevance, page authority, anchor text optimization)
- Get energized by analyzing backlink data and finding quick-win opportunities
- Love optimizing link building processes and creating scalable outreach systems
- Stay ahead of SEO trends and Google's evolving link evaluation algorithms
Required Experience
- 3+ years of technical SEO experience with at least 2 years focused specifically on link building
- Proven track record of securing high-quality backlinks through white hat outreach methods
- Experience with link gap analysis, competitor backlink profiling, and topical relevance assessment
- Strong understanding of technical SEO factors and how backlinks influence rankings
- Experience with SEO tools like Ahrefs, Semrush, or Majestic for backlink analysis
- Deep knowledge of search intent and how content promotion affects organic rankings
- Track record of driving measurable traffic and ranking improvements through strategic link acquisition
- Demonstrated ability to manage multiple enterprise client relationships effectively
Why Join Powered by Search?
- Drive results without the typical agency constraints
- Work with premium B2B SaaS clients who respect SEO expertise
- Join a team with 3+ year average tenure and 70+ NPS
- Advance your career without becoming purely managerial
- Learn from top 1% SaaS marketing experts
Core Values
- Give a Sh!t
- Always Be in It To Win It
- Be Obsessed with Serving Others
- Practice a Growth Mindset
- When We Fail, We Don't Lose the Lesson
Benefits & Compensation
- Competitive base salary + quarterly performance bonuses
- 5 weeks paid time off
- Flexible remote work (4-hour overlap with Americas time zones)
- Comprehensive health benefits for Canadian residents
- Regular in-person team meetups and annual retreat
- Weekly 1:1 coaching and professional development
- Work directly with clients (no account managers)
Your Growth Trajectory
At Powered by Search, one year of growth equals 3-4 years elsewhere. You'll have direct client access, strategic autonomy, and the support of world-class SaaS marketing experts.
Ready to level up your impact in B2B SEO and link building? Join the team that's transforming how B2B SaaS companies approach organic growth.
What We Do
Over 100+ B2B SaaS brands globally trust Powered by Search to drive demand generation strategies that turn into revenue.
Powered by Search's proven Predictable Growth™ methodology drives over $100MM in pipeline annually for clients by holistically combining Demand Generation Strategy with Paid Media, SEO, Content Marketing, Marketing and RevOps.
We specialize in B2B SaaS companies that have GTM for end customers who are High ACV (50-500K+), have Long Sales Cycles (6-18 months), and sell to a Buyer Committee. It's why clients like Varonis, Fortra, and Collibra trust us.
Our results are bar-none for complex sales motions for industries like CyberSecurity, Developer Tools, and Compliance/Infrastructure Platforms.
It's time your marketing was as well-engineered as your product already is. We can help you make that a reality. Get in touch today.
