Content Producer

Purpose of Position

CASETiFY is looking for a Content Producer  to join our vibrant  creative team. This position is ideal for creative individuals who are passionate about social media and eager to learn and grow in the digital marketing field.

Job Description

• Content Creation: Developing engaging content (images, videos) for our Instagram and other social media platforms, focusing on products and stores (CASETiFY Studios and Flagship store). Trying a new test & learns in content creation such as livestreaming, talent featuring reels (store staffs or training manager) what will lead higher engagement with customers.
• Brand Alignment: Help ensure that all content reflects the brand's voice and style, contributing to increased brand awareness and customer engagement.
• Content Scheduling: Support the maintenance of a content calendar to ensure regular posting and alignment with marketing campaigns with the social media team.
• Community Interaction: Monitor comments and messages on social media platforms, responding to inquiries and engaging with our audience to build a strong online community.
• Performance Tracking: Assist in tracking social media metrics to evaluate content performance and suggest improvements based on insights.
• Trend Monitoring: Stay informed about the latest social media trends and best practices to help keep our content fresh and relevant.

Requirement

• Bachelor’s degree in Design, Art, Marketing, Communications, or a related field is preferred
• Some experience with social media content creation (internships or personal projects) is a plus 
• Familiarity with major social media platforms (especially Instagram) is essential.
• Strong written communication skills with a passion for storytelling.
• Basic knowledge of graphic design tools (e.g., Adobe tools, film making tools) is mandatory.
• A willingness to learn and adapt based on feedback and performance data.
• Portfolio attachment is needed