Content Marketing Specialist

Who are we?
Founded in 2005, Pierce Washington helps clients transform their quote-to-cash process. We are creating a next-generation Total Commerce Company and will own the Total Commerce category – a fast-growing segment in the tech industry. This is the place to come to if you want to work with the best, get in at the ground floor and help sustain and grow one of the best places to work. We have completed over 100 CPQ projects enabling leading enterprise companies to achieve their most complex Q2C process automation goals and transform how they do business.
Who are you?
The Content Marketing Specialist will report to the Marketing Manager and is responsible for developing and executing strategies to generate high-quality leads and drive revenue growth through content creation. You will work closely with cross-functional teams to create and implement effective marketing campaigns for the organization.
What you get to do:

• Write content for Pierce Washington including emails, social media posts, blogs, website content, etc.
• Set up fully automated nurtures for lead development.
• Optimize web forms and work flows for lead development.
• Run Webinars from planning to execution.
• Write and execute event specific email campaigns.
• Assist Sales with outbounding and lead qualification.
• Assist with Social Media execution and reporting including managing the social media calendar.
• Assist with website maintenance and routine content updates.
• Manage Paid Advertising campaigns.
• Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.
• Use data and analytics to measure and improve the performance of demand generation efforts.
• Monitor industry trends to stay up-to-date on new technologies and techniques.
• Conduct market and customer research to identify opportunities and challenges.

What you bring to the role:

• 2-4 years of content marketing experience
• 2-4 years of demand generation marketing experience
• Experienced writer and comfortable writing blogs, website content, social posts, etc.
• Experience with Marketing Automation Tool, preferably Pardot/Marketing Cloud
• Experience managing a corporate social media account
• Graphic Design experience a plus
• Experience with Hootsuite and Canva a plus

What we’ll do for you:

• Salary range of $50,000 - $70,000 (dependent on experience) plus bonus structure
• Health, vision, dental, life & disability insurance
• Flexible, collaborative work environment with a commitment to work life balance
• Work anywhere, with full remote and hybrid options depending on location
• Learn and challenge yourself in a fast-paced, growing tech company

More about us:
Since 2005, Pierce Washington has helped enterprises transform their quote-to-cash process in four ways: we implement CPQ, eCommerce and Billing & Subscription Management solutions and we integrate those solutions to ERP and other enterprise systems. By focusing on these four areas – and doing them well – we have built our reputation as the go-to partner for our clients. Our commitment to each client’s success is the foundation on which Pierce Washington was built. None of this success would have been possible without the synergy we have with our employees. Our commitment to each employee’s personal growth and development yet still highly valuing work/life balance, all within a culture of collaboration and teamwork, is why being a part of our team is an exciting next step in your career!