Content Marketing Specialist-Vietnamese Market

This role is onsite 5 days a week in Fremont, CA or Santa Fe Springs, CA 

About the Role 

Weee! is seeking a talented and passionate Content Marketing Specialist for Weee!'s Vietnamese Marketing Team to create and deliver effective marketing campaigns that focus on the Vietnamese Community. This role will collaborate with Merchandising, Performance Marketing, Product teams to produce best-in-class marketing content targeting the Vietnamese Community to drive user revenue. This is a great opportunity to work with entrepreneurial professionals in a dynamic environment.

Responsibilities:

• Produce effective content including in-app pages, website landing pages, emails, and push notifications for the Vietnamese storefront to promote weekly deals, seasonal promotions, evergreen collections from start to finish. 
• Develop  and optimize storefront themed activities and seasonal campaigns per marketing calendar to drive user engagement.
• Actively support merchandising and marketing team to curate customer-oriented content and SKUs for Vietnamese users, ensuring alignment with overall marketing goals.
• Curate and manage engaging content across various social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) for Vietnamese team including timely responses to comments, messages.
• Write compelling copy and create visual content for Vietnamese storefront and official social media accounts that resonate with our target audience.
• Translate English content into Vietnamese to support marketing campaigns. .
• Collaborate  with the marketing team to find new opportunities for effective  new user growth
• Conduct market research, A/B testing and analyze key performance metrics  to identify content gaps, opportunities and successes 
• Update weekly on  storefront and social media performances  to the team members and senior leadership 

Skills and Qualifications:

• 5 days onsite 
• 1+ year of landing page design, email and push marketing experience
• 1+ year of social media management experience including video content creation
• A Bachelors’ Degree or relevant experience applicable to digital/ social media marketing, advertising, and communications industry
• Strong understanding of content marketing principles, social media management and copywriting best practices
• Proficiency in Figma, Canva and Google Sheets (required)
• Proficiency in Adobe and Excel (preferred)
• Strong verbal and written communication skills. Native/Bilingual proficiency in Vietnamese, proficient in English is required
• Be in touch with native Vietnamese Community
• Background in eCommerce, food-delivery a plus
• Have a passion for making delicious, fresh groceries accessible to everyone!

Benefits

• Comprehensive health insurance package, including medical, dental, and vision.  PPO/HMO packages
• 401k, 4% company match
• Equity
• Annual bonus plan
• Vacation and holiday time off
• Monthly mobile stipend
• Monthly Weee! Points credits

Compensation Range

• The US base salary range for this full-time position is $66,560-70,000
• This role may be eligible to discretionary bonus, incentives and benefits 
• Our salary ranges are determined by role, level, and location

The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range, individual pay is determined by multiple factors like job-related skills, experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include any variable compensation elements.

For more jobs and to find out more about Weee!, visit our career page: https://about.sayweee.com/careers