Content Marketing Manager

Siro is the intelligence platform for in-person sales. We record, transcribe, and analyze the millions of in-person conversations happening every day — a dataset never before captured — to help sales people.

You may be surprised to learn that of the millions of sales professionals in the U.S., the majority work in-person, face-to-face. Think of HVAC contractors, medical device salespeople, or real-estate agents. And while top-performers can out-earn surgeons, most do not reach their potential because it is almost impossible to get on-the-job coaching when you’re alone in the field.

Siro gives sales reps data-driven coaching, actionable insights, and peer-to-peer learnings. Soon Siro’s intelligence platform will power business use cases across strategy, marketing, customer success, and more. Our technology can serve any scenario where front-line, face-to-face conversations drive business outcomes.

With a $5B+ TAM and over $25M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - with 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

About the Role

We are looking for a creative and consistent Content Marketing Manager to lead our content initiatives, implementing the "They Ask, You Answer" framework. This role requires a versatile content creator proficient in writing and video production, with a strong understanding of content marketing strategies.

What You'll Do

• Content Strategy & Execution:

  • Develop and implement a comprehensive content marketing strategy aligned with company goals.

  • Utilize the "They Ask, You Answer" methodology to create consistent content that addresses customer queries and positions Siro.ai as an industry authority.

• Video Production:

  • Collaborate with internal subject matter experts to produce engaging video content.

  • Manage end-to-end video creation, including writing scripts, working with our video editor, and publishing across social media platforms.

• Written Content Creation:

  • Write and edit compelling blog posts, social media posts, and other marketing materials.

  • Ensure all content is SEO-optimized and aligns with brand voice and messaging.

• Content Distribution & Analysis:

  • Manage content distribution across various channels to maximize reach and engagement.

  • Analyze content performance metrics and adjust strategies to improve engagement and conversion rates.

Main KPIs

• Increased traffic to our website and views on YouTube. Increased follower count on all social platforms.

• Consistent creation of 2-3 pieces of content per week

Who you are

• Bachelor’s degree in Communications, Journalism, Marketing or a related field.

• Proven experience in content marketing, with a strong portfolio of both video and written content.

• Familiarity with video production tools and software.

• Excellent writing and editing skills, with a keen eye for detail.

• Strong project management skills, with the ability to manage multiple projects simultaneously.

• Ability to work collaboratively in a team environment and adapt to a fast-paced setting.

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.