Content Marketing Manager

Posted 15 Days Ago
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Kilkenny
Senior level
Software • Financial Services
The Role
The Content Marketing Manager will develop and execute a comprehensive content marketing strategy to enhance brand awareness, generate leads, and support business goals. Responsibilities include creating high-quality content, optimizing for SEO, managing the content calendar, analyzing performance metrics, and collaborating with internal teams.
Summary Generated by Built In

Description

Taxback International is a leading global VAT solutions provider. Our integrated technology streamlines the processes of global VAT compliance, recovery & payment for Enterprise and Medium sized businesses worldwide.

Taxback International is part of CluneTech, a suite of companies providing cutting-edge solutions that simplify global business. We have been recognised as a Great Place to Work for 9 consecutive years, a “Best Workplace for Women” for the past 5 years and most recently, we were delighted to be recognised as a “Best Workplace in Tech” for the accreditation’s second year.

Our global footprint encompasses 35 offices worldwide and we do business across 100 countries on a daily basis.

This role requires one day per week in our Kilkenny HQ.

The Role

We are looking for a talented Content Marketing Manager with 5+ years of experience, preferably in B2B companies within the fintech industry. The ideal candidate will be responsible for developing and executing our content marketing strategy to drive brand awareness, generate leads, and support our business objectives.

Key Responsibilities:

  • Develop and implement a comprehensive content marketing strategy aligned with our business goals and target audience needs
  • Create and manage a diverse range of high-quality content, including blog posts, whitepapers, case studies, videos, and social media content
  • Optimize content for SEO and lead generation, ensuring maximum visibility and engagement
  • Collaborate with internal teams, including sales, product, and subject matter experts, to produce accurate and compelling content
  • Manage the content calendar and ensure timely delivery of all marketing materials
  • Analyze content performance metrics and use data-driven insights to refine our content strategy
  • Stay up-to-date with industry trends and best practices in content marketing and fintech
Requirements
  • 5+ years of experience in content marketing, preferably in B2B fintech or related industries
  • Proven track record of developing and executing successful content marketing strategies
  • Excellent writing and editing skills, with the ability to communicate complex financial concepts clearly and engagingly
  • Strong understanding of SEO principles and content optimization techniques
  • Experience with content management systems and marketing automation tools – Salesforce Account Engagement experience is preferable
  • Familiarity with analytics tools and data-driven decision making
  • Bachelor's degree in Marketing, Communications, or a related field
  • Knowledge of VAT, tax compliance, or financial services is a plus

Skills and Attributes

  • Exceptional creativity and strategic thinking abilities
  • Strong project management and organizational skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Excellent communication and interpersonal skills
  • Adaptability and willingness to learn new technologies and industry developments
Benefits

At Taxback International, we are a community of like-minded individuals committed to excellence in everything we do. We create an innovative, collaborative, and supportive workplace that allows our brilliant people to unleash their potential.

Recognized as a both a Great Place to Work and Deloitte Best Managed Company, we believe that recognition goes much deeper than just financial rewards. Therefore, in addition to a competitive salary, we also offer an exclusive benefits package that includes:

  • Competitive pension
  • Flexible Working Policy with a combination of remote and office working and a flexible approach to working hours
  • Competitive annual leave and a number of other leaves including IVF, compassion, marriage, maternity and paternity leave
  • Employee-led CSR Programme, CluneTech Cares, with one paid Volunteer Day per year
  • Death in Service Benefit
  • Milestone Recognition Programme
  • Professional & Personal Development
  • Rewards & Recognition
  • Employee Wellbeing Programme, CluneTech Life

Taxback International is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We are committed to building and maintaining a culture which is free from discrimination and harassment and where all employees can bring their best selves to work.

The Company
HQ: Kilkenny, Leinster
1,040 Employees
Hybrid Workplace
Year Founded: 1996

What We Do

CluneTech was founded in 1996 when a simple favour for a friend unlocked the potential for global expansion. Since then, the group’s portfolio of companies has grown and evolved and now comprises of experts in global payroll, tax returns, promotional management and cross-border payments.

Recognised as one of Ireland’s Best Workplaces, we’re proud to have won a number of very high-profile awards including Deloitte Best Managed Companies (Platinum Status), EY Entrepreneur of the Year and HSBC European Business Awards.

Headquartered in Ireland and employing over 1,200 staff across 30 countries, we combine technology innovation and service excellence to offer corporate financial solutions to some of the world’s largest multinationals.

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