Content Marketing Manager, Export, APAC

Posted 7 Days Ago
Be an Early Applicant
Singapore
Senior level
Social Media • Software
We serve the public conversation. We believe real change starts with conversation.
The Role
The Content Marketing Manager will develop and execute a comprehensive marketing strategy focused on the APAC region. Responsibilities include creating culturally relevant content, collaborating with multiple teams to generate impactful materials, managing content distribution and performance, and overseeing marketing events to engage audiences and drive results.
Summary Generated by Built In

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

  

Are you prepared to join the X team and help build the ultimate real-time information-sharing app, revolutionizing how people connect? At X, we’re on a mission to become the trusted global digital public square, committed to protecting freedom of speech and building the future unlimited interactivity. Our goal is to empower every user to freely create and share ideas, fostering open public discourse without barriers. Join us in shaping this thrilling journey where your contribution will be invaluable to our success!

_

Key Responsibilities:

  • Develop and execute a comprehensive content marketing strategy to support APAC brands in expanding their business globally, with a focus on the Gaming, Shopping, and Tech industries.

  • Plan, manage and design year-long content creation, including newsletters, industry reports, case studies, and thought-leadership articles, tailored for APAC markets.

  • Localize and adapt global content to ensure cultural relevance and market alignment across APAC regions, incorporating local data, insights, and examples.

  • Collaborate closely with sales, agency, and cross-functional teams (XFN) to create impactful sales enablement materials.

  • Oversee all content-related activities, including planning, creation, distribution, and performance tracking.

  • Educate APAC markets on the X platform and products through targeted content and marketing campaigns.

  • Support and manage the execution of marketing events, leveraging content to drive engagement and measurable results.

  • Ensure compliance with language, cultural nuances, and local market regulations in all content deliverables.

Qualifications:

  • 5-8 years of relevant experience in content marketing, ideally in the tech, gaming, or e-commerce sectors.

  • Strong understanding of content marketing and its role in global business growth.

  • Self-starter with a hands-on, resourceful approach; ability to thrive in resource-constrained environments.

  • Proven ability to deliver high-quality, accurate, and culturally relevant content within tight deadlines.

  • Demonstrated success in managing content marketing strategies, with measurable outcomes in lead generation and brand building.

  • Strong cross-functional collaboration skills and experience working with diverse stakeholders, including sales and external partners.

  • Proven track record of organizing and executing marketing events, integrating content to enhance impact.

  • A balance between creating thought-leadership content and effective marketing messages.

The Company
HQ: San Francisco, CA
1,500 Employees
Hybrid Workplace
Year Founded: 2006

What We Do

We serve the public conversation. We believe real change starts with conversation. That’s why it matters to us that people have a free and safe space to talk. We put people first. Be you, really. That’s how we build trust. Together we’re creating a culture that’s supportive, respectful, and a pretty cool vibe. Sure, we’re not perfect, we’re people. But we’re open and honest about who we are and what we do.

Why Work With Us

Life’s not about a job, it’s about purpose. We believe real change starts with conversation. Here, your voice matters. Come as you are and together we’ll do what’s right (not what’s easy) to serve the public conversation.

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