Xendit provides payment infrastructure across Southeast Asia, with a focus on Indonesia, the Philippines and Malaysia. We process payments, power marketplaces, disburse payroll and loans, provide KYC solutions, prevent fraud, and help businesses grow exponentially. We serve our customers by providing a suite of world-class APIs, eCommerce platform integrations, and easy to use applications for individual entrepreneurs, SMEs, and enterprises alike.
Our main focus is building the most advanced payment rails for Southeast Asia, with a clear goal in mind — to make payments across and within SEA simple, secure and easy for everyone. We serve thousands of businesses ranging from SMEs to multinational enterprises, and process millions of transactions monthly. We’ve been growing rapidly since our inception in 2015, onboarding hundreds of new customers every month, and backed by global top-10 VCs. We’re proud to be featured on among the fastest growing companies by Y-Combinator.
About the Job
As a Content Marketing Writer at Xendit, you will play a crucial role in driving brand awareness, generating leads, and educating our target audience about the power of our payment solutions. You will create high-quality content that resonates with our audience, aligns with our brand voice, and drives engagement.
Minimum Qualifications
- 5+ years of experience as a B2B copywriter, with a strong focus on writing for brands, campaigns, and events at agencies or in-house
- Excellent short-form and long-form writing skills, with a portfolio that includes TV scripts, OOH, social media, taglines, and performance-led copy
- Proven experience in copywriting for the e-commerce ecosystem, including display ads, emails, and notifications
- Strong ideation and concepting capabilities, with the ability to generate fresh, consumer-driven ideas
- A solid understanding of how to align copy with brand positioning and voice, ensuring clarity and consistency across all deliverables
- Collaborative mindset, working effectively with designers, producers, and other creatives to bring big ideas to life
- Experience in multi-geographies and multicultural environments: Proven ability to adapt copywriting styles and messaging to resonate with diverse cultural contexts and international markets, ensuring that content is engaging and consistent with brand voice across various regions
- Proven portfolio of relevant works must be included with application.
Preferred Qualifications
- Experience in the fintech industry or related sectors.
- Familiarity with digital marketing strategies and tools.
- Creative problem-solving skills and a proactive attitude.
- Bonus points if you’ve worked in an Events Agency, startups or other fintech industry
- An outstanding writer and write with conviction in both English and Bahasa Indonesia.
Responsibilities
- Content Creation: Develop compelling short-form and long-form copy for branding campaigns, social media, performance campaigns, and event materials including blog posts, articles, whitepapers, case studies, social media posts, and email newsletters.
- Content Strategy: Lead brainstorms exercises, contributing strong ideas and overseeing their execution and collaborate with the sales and marketing team to develop and execute a comprehensive content strategy / Concept that aligns with each of our vertical and business objectives. Ensure all written content adheres to Xendits brand voice and positioning, maintaining consistency across multiple platforms and projects
- Collaborate with cross-functional teams, including designers, creatives and email specialists, to create integrated campaigns across different touchpoints
- SEO / SEM Optimization: Partner with performance marketing to optimize content for search engines to improve organic traffic and visibility.
- Research: Conduct thorough research on industry trends, target audience preferred mode and channel of content consumption, and competitor activities.
- Analytics: Track content performance metrics and make data-driven decisions to optimize future content, regularly conduct competitor analysis to maintain a competitive edge.
- Showcase a solid portfolio with a diverse range of work, including social media campaigns, OOH, taglines, performance-led headlines, email lifecycle content, and equivalent content.
What We Do
Xendit is a financial technology company that provides payment solutions and simplifies the payment process for businesses in Indonesia, the Philippines and Southeast Asia, from SMEs and e-commerce startups to large enterprises. Xendit enables businesses to accept payments, disburse payroll, run marketplaces and more. The platform is known for its speed (fast integration, builds), simplicity (easy integrations, pricing), and world-class 24/7 customer support. Amidst the fragmented payment landscape in Southeast Asia, Xendit enables businesses to accept payments from direct debit, virtual accounts, credit and debit cards, eWallets, retail outlets, and online installments. Building the region’s digital payments infrastructure, Xendit is shaping the next generation of scalable businesses across Southeast Asia. Xendit is propelling the region's digital transformation by addressing access, reliability, and regulatory needs enabling more businesses to scale and thrive. As the first-ever Indonesian startup to graduate from YCombinator and backed by investors from Silicon Valley and Asia, including Kleiner and GGV Capital, Xendit powers some of Southeast Asia’s fastest-growing brands including Traveloka, Transferwise, Wish, and Grab.
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