Content & Marketing Coordinator

Role: Content & Marketing Coordinator

Location: London Office (4 days a week in the office)

Hours: Full-time (37.5hrs)

About Avado

Here at Avado, we believe in people-powered transformation because we know that all transformation starts with people. We are a professional learning organisation that upskills people, uplifts cultures and future proofs organisations in a fast-moving world. We design and deliver interactive learning experiences in data, people, and marketing including work-readiness programmes, and professional qualifications. Our connected learning approach combines deep expertise, collaborative learning, scalable technology, and award-winning learning design to deliver unrivalled learner experiences for people and organisations who want real change.

Avado is one of the Blenheim Chalcot (BC) portfolio companies. BC is a venture builder i.e., they found and grow businesses from the ground up, with currently over 25 in the portfolio and assets under management valued in excess of £1.8 billion. Being part of Avado, means you will also be part of one of the world's leading digital venture builders.

About The Role

The Content Marketing Specialist will play a pivotal role in helping Avado connect with current and prospective learners through engaging, high-quality content. This entry-level role is ideal for a creative graduate with a strong eye for brand-aligned copy, a passion for storytelling, and an interest in using data and technology to measure and improve results.

The role strikes a balance between creative asset creation and technical execution, including SEO optimisation and data-driven strategies, and digital marketing best practice, to ensure content delivers measurable results and aligns with business objectives.

Equally importantly, you will align with our organisational values, which were defined by our people for our people, clients, learners, and partners.

What you’ll do

To help us be the best, you will be accountable for:

• Content Creation & Writing
  • Writing engaging, on-brand content, including blogs, social media posts, newsletters, and website copy tailored to Avado's learners and professional audience.
  • Using AI tools (e.g., ChatGPT) and creative platforms like Canva and CapCut to craft impactful written, visual and video content.
  • Editing and refining content to align with Avado’s tone and voice, ensuring it resonates with target audiences.
• Content Strategy & Optimisation
  • Optimising blogs and web content for SEO to increase organic traffic and visibility.
  • Developing social media posts that align with current trends, engage audiences, and reinforce Avado’s leadership in professional qualifications.
  • Repurposing and adapting content for platforms such as Avado Connect (our community platform) and webinar promotions, ensuring consistency and maximum engagement.
  • Promoting campaigns such as webinar events and related content to drive awareness, registrations, and interaction among target audiences.
• Collaboration & Growth Marketing
  • Collaborating with the Marketing Manager, tech team, and sales team to create growth marketing mechanisms that integrate engaging content with lead capture tools (e.g., gated content, forms, and landing pages).
  • Assisting in campaigns that build awareness, drive leads, and support Avado’s revenue and growth goals.
• Data Analysis & Continuous Improvement
  • Tracking and analysing the performance of content using tools such as Google Analytics (training provided).
  • Applying insights to refine strategies and improve results, ensuring content delivers value to learners and the business.
  • Staying curious and continuously learning about trends in content marketing, analytics, and digital platforms.

What we’re looking for

• Education & Experience
  • Bachelor’s degree in Marketing, Communications, English, or a related field.
  • Previous internship or freelance experience in content creation, social media, or marketing is a plus.
• Skills & Traits
  • Exceptional writing and editing skills with a strong eye for brand voice and messaging.
  • Proficiency or familiarity with Social Media platforms and creative tools like Canva, CapCut, or similar and an interest in marketing trends.
  • Interest in using AI tools for content creation and optimisation.
  • Analytical mindset with a willingness to learn data analysis tools (e.g., Google Analytics, HubSpot). We will provide support for this.
  • Knowledge of SEO best practices, social media trends, or professional platforms.
  • Strong organisational skills, attention to detail, and ability to meet deadlines.
• Bonus (Not Required)
  • Exceptional social media experience or specialisation in a key channel such as SEO, TikTok, email marketing
  • Certifications or training in platforms like Google Analytics, HubSpot, or similar tools. Training and support on these will be provided.
• Attitude
  • Eager to learn, grow, and take ownership of your work.
  • Team player who thrives in a collaborative environment.
  • Self-motivated with a thirst for knowledge and improvement.

What you’ll get:

Lots of benefits including:

• Holidays – 25 days plus bank public holidays, increasing by 1 day after 2 years and a further day after 4 years.
• A day off on or around your birthday.
• Cycle2Work scheme
• Statutory pension and life assurance.
• Various opportunities to gain an immersive experience into a range of Avado products and proposition.
• On-demand access to our Pro Connect community
• Curated personal development and learning tools – SEEDL platform

And… just for being here, we offer you a culture that’s created and nurtured by super smart people and underpinned by our Values which guide our thinking, decisions and actions, creating a truly unique place to work. You will also get to be at the forefront of helping a very diverse range of professionals enhance their careers, whether at the early stages or later down the line. You'll enjoy an environment with an enviable workspace to use in West London, serious personal development opportunities (well, we are a learning organisation after all), and some rather nice job-related and lifestyle perks. Oh, and one more thing - we're a Great Place to Work™ certified company, something we are rightly very proud of!

And we’re highly inclusive….

Avado is one of those rare places where anyone from anywhere with any background or experience is free to come and do their very best work. We believe in the diversity of thought, as that’s what helps us help our clients and learners – whether investing in their own development, or having their employer invest for them. Equality, diversity and inclusion are values that underpin our success; come and see for yourself!