Content Manager Latam

Posted 3 Days Ago
Be an Early Applicant
2 Locations
Mid level
Other • Retail
The Role
The Content Manager will lead brand content campaigns for the Poett brand and Large Surface Cleaners in LATAM, focusing on content creation, campaign analysis, budget management, and stakeholder relationship management, ensuring brand consistency across various digital platforms.
Summary Generated by Built In

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace

Your role at Clorox:

The Content Manager will lead the development, management, and tracking of communication campaigns for the Poett brand and Large Surface Cleaners across various channels and markets in LATAM. The primary focus will be on Mexico, with additional focus on Chile, Peru, and Puerto Rico.

In this role, you will:

Content Creation:

  • Lead end-to-end brand content campaigns, from creative brief development to production and distribution, in collaboration with multiple creative agencies and content creators across different markets, aligning with both consumer and business needs.
  • Optimize campaign messaging by incorporating industry trends (audience segmentation, contextualized and non-obvious advertising) and leveraging technologies (dynamic content).
  • Partner with internal teams (trade, media, procurement, and local marketing teams) to customize and distribute content that supports the consumer journey.

Measurement & Evaluation:

  • Execute a learning agenda for all campaign tactics, including defining goals, KPIs, and tracking methods.
  • Analyze results, proactively reporting successes, best practices, and recommendations for improvement.

Budget Management:

  • Oversee the management of the campaign media and production budget in collaboration with internal teams (planning, tracking, and execution) to ensure timely and high-quality execution.

Content Integration & Brand Consistency:

  • Drive consistent brand equity across the brand ecosystem (owned and paid channels), including the website, social media, and e-commerce platforms.

Stakeholder Relationship Management:

  • Cultivate authentic and effective relationships with key stakeholders, including managing day-to-day agency teams, co-leading with internal media and production teams, and aligning with in-market brand teams.

Revenue Responsibility:

  • Annual content production budget of $1.5M.

#LI-Hybrid

What we look for:

  • 4-5 years of experience in Marketing/Brand Communication with a strong background in content development across digital platforms.
  • Proven expertise in digital/social media, with experience managing content for platforms such as Meta, YouTube, and TikTok.
  • Strong communication, presentation, and influencing skills, with the ability to tell a compelling story using data.
  • Demonstrated leadership in project management and cross-functional collaboration.
  • Fluent in English (both written and spoken).
  • Self-starter, capable of working independently in a fast-paced environment.

Education: University degree in Marketing, Communications, or a related field.

Workplace type:

Hybrid

We seek out and celebrate diverse backgrounds and experiences. We’re looking for fresh perspectives, a desire to bring your best, and a non-stop drive to keep growing and learning.

At Clorox, we have a Culture of Inclusion. We believe our values-based culture connects to our purpose and helps our people be the best versions of themselves, professionally and personally. This means building a workplace where every person can feel respected, valued, and fully able to participate in our Clorox community. Learn more about our I&D program & initiatives here.

Benefits we offer to help you be well and thrive:

  • Competitive compensation

  • Generous 401(k) program in the US and similar programs in international

  • Health benefits and programs that support both your physical and mental well-being

  • Flexible work environment, depending on your role

  • Meaningful opportunities to keep learning and growing

  • Half-day Fridays, depending on your location

Please apply directly to our job postings and do not submit your resume to any person via text message. Clorox does not conduct text-based interviews and encourages you to be cautious of anyone posing as a Clorox recruiter via unsolicited texts during these uncertain times.

To all recruitment agencies: Clorox (and its brand families) does not accept agency resumes. Please do not forward resumes to Clorox employees, including any members of our leadership team. Clorox is not responsible for any fees related to unsolicited resumes.

The Company
Paris
10,001 Employees
On-site Workplace
Year Founded: 1880

What We Do

We are a world leader in mineral-based specialties, offering high value-added solutions to many different industries, ranging from process manufacturing to consumer goods.

Our value-added solutions are formulated to meet the technical specifications of each customer and contribute to the performance of a multitude of products in three categories:

1. Functional additives - added to the mineral formulation of customers’ products.
2. Mineral components - essential constituents in the formulation of customers’ products.
3. Process enablers - used in customers’ manufacturing processes, but not present in the end product.
These serve many industries such as construction materials, mobile energy, steelmaking, agri-food, automotive, and cosmetics.

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