Content Generator (Manager, Content Strategy & Creation)

Company Description

DNAnexus is the enterprise platform for precision health.  We are on a mission to accelerate the development, approval and delivery of personalized treatments.

Building on 15 years of bioinformatics innovation and genomics expertise, DNAnexus provides the cloud platform that centralizes and enriches multimodal omics data, supports an extensive suite of informatics use cases, and allows secure collaboration across the care continuum.  DNAnexus powers a connected ecosystem trusted by the world’s precision health leaders.  This flexible ecosystem makes omics and real-world data accessible, actionable, and secure, while unlocking insights that improve patient lives. For more information visit www.dnanexus.com or follow @DNAnexus on social media.

As we pursue these goals, it remains essential to us that we stay grounded in our values and adhere to the highest standards.  At DNAnexus, you will be joining an ambitious, supportive, and driven team with diverse backgrounds but a shared passion to deliver on our mission to make personalized medicine a reality for all.

Job Description

About the Role

DNAnexus is seeking a strategic and creative Content Generator to join our growing marketing team. As a builder of great stories, you'll transform complex genomic and precision health concepts into compelling narratives that resonate with B2B professionals across the healthcare continuum. The ideal candidate possesses exceptional storytelling abilities, can extract and leverage data to strengthen content, collaborates authentically with cross-functional teams, and demonstrates proficiency with modern content tools.

Key Responsibilities

Content Creation & Storytelling

• Identify and develop compelling narratives that effectively communicate DNAnexus' value proposition, customer success stories, and competitive differentiators
• Extract meaningful insights from technical data, research findings, and customer experiences to craft powerful stories
• Develop high-quality, engaging content across multiple formats in collaboration with key stakeholders, including:
• White papers/eBooks for thought leadership and lead generation
• Data-driven case studies that showcase measurable outcomes
• Blog posts on industry trends and thought leadership topics
• Website copy that compels action
• Social media content that drives engagement (LinkedIn, Twitter, Bluesky)
• Email marketing campaigns that convert
• Presentations and video scripts
• Bring authenticity to content by ensuring it reflects real-world challenges and solutions

Strategic Content Development

• Contribute to the overall content strategy across multiple market segments
• Use data analytics to identify content gaps, measure performance, and make strategic recommendations
• Stay ahead of industry trends to ensure content relevance and maximize impact
• Collaborate cross-functionally to align content with broader business objectives
• Build strong relationships with subject matter experts to ensure technical accuracy and relevance

Digital Tools & Innovation

• Experience with modern content creation tools and technologies, including Gen AI applications
• Understanding of how to effectively integrate technology into content workflows while maintaining authentic storytelling
• Perspective on the strategic applications and limitations of emerging tools in B2B content creation
• Ability to use available technologies to analyze data and extract insights that strengthen narrative development

Qualifications

Required

• Bachelor's degree in Marketing, Communications, or related field, plus demonstrated knowledge of precision medicine concepts, cloud technology, and genomic data applications in healthcare
• OR: Bachelor's degree in Biology, Genetics, Biomedical Sciences, or related field
• 3+ years of experience in B2B content creation, preferably in technology, life sciences, or healthcare
• Demonstrated ability to extract compelling storylines from complex technical information
• Strong analytical skills to interpret data and incorporate it meaningfully into content
• Proficiency with modern content tools, including Gen AI applications, and understanding of their strategic role in content creation
• Excellence in research, writing, and editing with meticulous attention to detail
• Experience with content management systems and understanding of SEO principles

Collaboration & Team Skills

• Exceptional ability to collaborate across departments, synthesizing input from diverse stakeholders
• Strong interpersonal skills with a track record of building productive relationships
• Brings authenticity to all interactions and content creation
• Demonstrates flexibility and openness to feedback
• Thrives in a fast-paced, dynamic team environment

Bonus Points

• Experience in healthcare technology or precision medicine
• Knowledge of Hubspot and content marketing automation tools
• Experience with B2B content strategy or Demand Writing (Forrester Model)
• Understanding of visual storytelling and data visualization principles

Salary and Other Compensation:

The annual base salary for this position is $120,000- 130,000 with a 8% annual bonus component..  Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

Benefits:

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, flexible paid time off, 12 weeks of paid parental leave, and national holidays paid.

At DNAnexus, we're revolutionizing how genomic data powers precision medicine. We need exceptional storytellers who can translate complex science into compelling narratives that inform, inspire, and drive action. If you're passionate about creating impactful content and have a strategic approach to leveraging data and innovative tools to enhance your craft, we want to hear from you.

Additional Information

Headquartered in Mountain View, California, with over 220 team members across the United States and Europe, DNAnexus is experiencing rapid growth and market adoption. With the support of leading investors including Google Ventures and Blackstone, and trusted by hundreds of the world's biomedical leaders,  the company is at the innovative forefront with our precision health data cloud to drive scientific breakthroughs.   If you are interested in joining our team, please apply today!