Content Editor for Landing Pages (Kapwing Tools)

Posted 12 Days Ago
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San Francisco, CA
Hybrid
Mid level
Consumer Web • Digital Media • Marketing Tech • Social Media • Software
Our mission at Kapwing is to make content creation easier and more accessible.
The Role
Kapwing seeks a Content Editor to lead landing page development, optimize existing content through SEO strategies, and create compelling copy for new tools. Responsibilities also include collaboration with team members and maintaining authority of top-ranking pages.
Summary Generated by Built In

Overview

Kapwing, a leading video content creation platform, is seeking a highly skilled Content Editor to lead the development and optimization of its landing pages. The role includes auditing and refining existing marketing copy, imagery, and design for Tools pages, as well as creating new, high-performing pages.

The ideal candidate possesses a strong blend of product marketing and SEO expertise, a passion for video creation, and proven experience in writing and optimizing landing pages. They should be able to work both independently and as part of a collaborative team within a fast-paced environment. Candidates must be based in or willing to relocate to San Francisco.

Key responsibilities include daily content production, learning new tools quickly, and contributing to the overall editorial direction. The main aim is to maintain and win back positions of previously top-ranking pages. Therefore, experience in editorial SEO is a must, while a background in technology, video editing, AI, or similar fields, is highly desired.
Scope of work: 

Oversee the creation of new landing pages: As the content and video marketing industry continues to expand, our team is constantly enhancing features and developing new tools. In this role, you will be responsible for writing compelling marketing copy for each new tool launched by our product team. This includes testing the tool to effectively communicate its benefits, value propositions, and use cases through well-crafted content. New landing pages typically range from 1,000 to 1,500 words and incorporate essential elements such as FAQs, tips, CTAs, headings, and taglines to maximize engagement and conversions. 
Optimize Existing Landing Page: You will refine and enhance existing Tools pages through SEO-driven research and strategic language improvements. This process begins with a keyword mapping strategy to identify high-impact keywords while ensuring optimization across multiple Kapwing Tools pages to prevent keyword cannibalization.

From there, optimization efforts will include:

  • Rewriting and refining copy for clarity, engagement, and SEO value
  • Enhancing imagery and multimedia elements for improved user experience
  • Strengthening internal and external linking to boost page authority
  • Collaborating on design improvements to enhance readability and conversion potential

Landing page example: https://www.kapwing.com/ai/dubbing

You Are…

  • Marketing or SEO editor with 3+ years of experience maintaining landing pages
  • A team player who is effective at hitting daily and weekly deadlines, and never afraid to ask questions
  • A creative writer who understands how to balance SEO and marketing concepts 
  • Passion for AI, technology, and video editing. Loves creating videos and using social media.
  • Excited and motivated to dive into a full-time contractor position that could lead to further opportunities

Responsibilities

  • Content Creator: Update landing pages as instructed by the Content Strategist on a weekly workflow. This may also include the creation of new landing pages.
  • Content Moderator: Lean on your own initiative and experience to update content through data analytics, keyword prioritization, and research tools such as SemRush.
  • Collaborator: Work closely with the Content Strategist to hit deadlines, quickly overcome knowledge gaps, and make SEO recommendations.

Requirements

  • Proven experience (3+) in journalism or marketing with a love for in-depth storytelling and highly original content. Preferably in the role of SEO writer, SEO editor, or similar. 
  • Has created, maintained, and effectively increased the visibility and usability of countless landing pages.
  • Exceptional ability in journalism and editing, with a strong understanding of SEO concepts.
  • Passion for and interest in video creation
  • High attention to detail and reliability.
  • Ability to work from San Francisco (hours are 9 am-5 pm PT, with at least 3/5 days in the San Francisco office and remaining days working remotely)

Preferred Qualifications

  • Education: BSc/BA in journalism, marketing, media or a relevant field

About Kapwing

Kapwing is a collaborative, online content creation platform and AI generator that helps teams create great content faster. Join over 10 million modern creators who use Kapwing to edit videos and create engaging content. Kapwing offers both free and paid plans with additional features, storage, and support.

If you are passionate about video, have a knack for editorial excellence, and are looking to advance your career within a tech startup, we encourage you to apply for the Content Editor position at Kapwing.

Top Skills

Seo
The Company
San Francisco, CA
41 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

Video editing is the final frontier of software tools moving to the cloud. We're making the next generation of modern creators tools to enable everyone to share their story online. Join us at Kapwing on our mission to make content creation fast, accessible, and collaborative.

Everyone is a creator. The problem, however, is that today's tools get in the way of expressing our creativity fully. Especially when it comes to video, the gap between an idea and a video is wide enough that it's hard to even start.

Our mission at Kapwing is to make content creation easier and more accessible. Our main product, Kapwing Studio, is an online video editor that is both powerful and easy to use. Millions of creators every month choose Kapwing to tell their story and bring their ideas to life.

Our vision is to build a modern video editing platform that serves as the go-to tool for anyone creating video for Youtube, social media, or work. Being in the browser allows us to turn video editing, a traditionally heavyweight, time consuming workflow, into a joyful, collaborative, and fully-featured experience. We believe that we can use technology to augment the video editing and content creation experience, and we've already started on this path with a wide array of templates, applications of artificial intelligence, and new pipelines for exporting and video processing.

While software is the core of our product, being creative is the core of our work. Every team at Kapwing, from engineering to content to customer success, values trying new things, moving quickly, and helping creators in new ways. Join us on our journey to democratize creative tools and invent the future stack of video creation.

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