Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Content Creator
Location: Toronto, Canada
About the role:
OLIVER believes that agencies work better inside a brand's organization – delivering more effective work at the speed and flexibility required to drive modern businesses forward. Using our unique methodology, and supported by bespoke technology, we design, build, and operate specialist, dedicated agencies with our clients. We're hiring a Content Creator; you will be responsible for conceptualizing, creating, and producing compelling visual content that resonates with target audiences and aligns with our clients' brand identities. Leveraging your expertise in social trends and best practices, this role will primarily work independently to deliver culturally relevant content that drives awareness and engagement. In this role, you will ideate, plan, and produce high-quality and culturally relevant video and photo content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, TikTok, and emerging platforms. You will be responsible for directing and capturing both planned and real-time content for authentic social storytelling, while developing visual strategies aligned with brand guidelines and social platform requirements. Additionally, you will stay current with social media trends, platform algorithm changes, and industry best practices to ensure content remains relevant and optimized for maximum reach and engagement.
What you will be doing:
- Be an expert on the latest social media tactics and platform features including overall best practices for TikTok, Instagram, Facebook, YouTube, and more.
- Lead creative direction for visual content across all social platforms
- Ideate, capture and implement owned organic social media content across platforms.
- Develop and own storyboarding while working closely with the copywriter for scripting creative content
- Work with the team to build a wide range of designs for social media. Formats include motion graphics, short form video, static digital assets, animated gifs, etc.
- Translate project details and creative direction into concepts or design solutions.
- Work independently to develop graphics within technical specifications (Canva, CapCut, Adobe Suite, Pencil Pro etc).
- Present creative concepts, storyboards, and final designs to clients with clear rationale, defending creative decisions while remaining open to feedback and iteration
- Deliver a high standard of efficiency, consistency, accuracy, and creativity.
- Maintain an organized file structure
- Collaborate with partners, management and teams to establish processes to further improve efficiency and performance for key partners
What you need to be great in this role:
- Proficient using ‘Low-Fi’ editing tools, Canva and Capcut; Proficient in using Adobe InDesign, Photoshop, After Effects, Premiere, and Illustrator a plus
- Platform expertise and strong understanding of audience segmentation across a variety of key social platforms
- Creative individual with a strong attention to detail
- Able to present a portfolio that demonstrates your creativity and design skills, including a strong sense of typography and layout—demonstrating talent in design, composition, and color.
- Experience with performance metric dashboarding tools
- Ability to assess metric performance data and leverage data to improve content performance
- Experience utilizing/prompting Gen AI platforms a plus
- 5+ years’ experience generating engaging social content required
Req ID: 11881#LI-midsenior #LI-PS1
Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
What We Do
Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.
Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.
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