Content and Communications Manager

Funnel Leasing Inc., is hiring for a Content and Public Relations Marketing Manager that can 'work from anywhere' in the U.S. As the Content + Public Relations Marketing Manager at Funnel, you’ll play a critical role in developing and executing Funnel’s messaging, content, earned media, thought leadership campaigns, and external communications. Funnel has a proven ability to produce assets our audiences connect with and find value in. This position is designed to ensure that our content remains influential and that our distribution is fail-proof. Deliverables include a variety of content formats including: written articles, LinkedIn and social content, white papers, award and speaking submissions, video scripts, earned media, case studies, podcast episodes, press releases, coordinating various event content, email campaigns on behalf of Funnel, and more. You’ll be responsible for collaborating closely with corporate communications, product marketing, and the rest of the marketing team. This role is critical to Funnel’s strategy, if you’re passionate about ideating, iterating, and executing new strategies and channels, this role is for you. We are looking for a someone who is: 

• A prolific storyteller. You have deep empathy for our multifamily users and are able to adapt how you communicate to best reach and engage your audience — from leasing teams to C-suite — and differentiate Funnel. 
• A strong writer. You can jump between short and long-form content, draft speeches, and award submissions with ease and constantly think of refreshing ways to tell our story, highlight pain points and differentiate our company from competitors. 
• Ambitious + scrappy. You are eager to make an impact at Funnel. You thrive in a fast-moving, dynamic environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right. 
• A strategic marketer. You know how effective marketing cadences are run and approach each piece of content as a step on the buyer’s journey.
• Happily autonomous with healthy communication skills.
• Curious. You’re excited to learn new skills, channels, and strategies that will propel Funnel forward. 
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for bringing our products and the journeys around them to life.
• A team player. Content Marketers collaborate across the Marketing team and with basically every team at Funnel. You can work with a range of disciplines to execute your work.
• Thoughtful. You are keen to learn about how things work and are able to explain technical concepts in approachable ways that everyday people can understand. 

This is a full-time Non-Exempt position, requiring 40 hours per week, with a pay range of $36.06 to $38.46 per hour (equivalent to an annual salary of $75,000 to $80,000). 

Why Funnel?

We are a 'work from anywhere' in the U.S. SaaS company that centers our services on the renter experience. We develop amazing software that has revolutionized the #proptech industry. And did we mention we have an amazing team that is on #FunnelFire!? Oh, did we forget to tell you we have unlimited PTO, benefits that begin on your first day of employment, P.I.N.K. core values that ROCK, and our team puts the FUN in Funnel!

Employees may be eligible for various benefits. Generally, we provide employee access to:

• Health insurance
• Dental and Vision insurance
• Company paid Life/AD&D
• Long-term Disability insurance
• Short-term Disability insurance
• Term Life insurance
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• Retirement Plan - 2% company match
• EAP

In addition to these benefits, we also offer

• Remote-first; work from anywhere within the US company culture
• Uncapped Discretionary Time off
• Sick Leave
• 13 paid holidays
• One time remote work stipend
• Employee recognition program
• Employee-led Groups (ELG’s)

Who is Funnel Leasing?

Have you ever rented an apartment and wished the process could be better? At Funnel we do too. We know we need to make the process of renting an apartment as easy as purchasing socks on Amazon. We’ve created cloud-based marketing and leasing software that delivers the ultimate rental experience for everyone involved in the process. We’re in the process of transforming the real estate industry through cutting-edge technology built, sold, and supported by the most passionate people you’ll meet.

Click here to learn more about Funnel and our innovative team members across the country. 

The Content and Public Relations Marketing Manager essential roles and responsibilities include, but are not limited to the following:

Roles and responsibilities

• Ideate, draft, and finalize regular content releases (articles, LinkedIn posts, white papers, case studies, podcasts, press releases, and more). 
• Develop and execute omni-channel campaigns with a focus on segmented email campaigns, sales outreach enablement, social media/influencer media growth, and podcast to scale effective content distribution to key individuals and stakeholders. 
• Submit for speaking engagements at industry events. 
• Apply for company, product, and individual merit awards.
• Conceptualize and bring to life thought leadership campaigns with key leadership.
• Put together monthly content calendars and draft all content for LinkedIn, website, and more. 
• Draft, interview and finalize white papers and case studies.
• Oversee content production for a series of industry events and experiential projects.
• Work with product marketing and sales to create relevant assets for the sales team.
• Deeply understand value articulation by customer persona.
• Work closely with a range of cross-functional teams — product managers, sales, design, marketing, data, and engineering — to develop content and drive thought leadership campaigns.
• Conduct A/B tests and experiments to identify opportunities for scaling and improving campaign performance.
• Run with paid search and social media (targeted LinkedIn) advertising to reach target audiences. 
• Grow key brand ambassadors’ social media presence both within the Funnel, and our by partnering with our advocates. 
• Develop segmented persona-specific campaigns, and stand up a true ABM program. Create “playbooks” for each persona to develop stronger relationships at scale with new accounts and existing clients. 
• Travel: 5%

Education, Work Experience, and Certifications

• 3+ years of content/PR marketing experience (in technology, SaaS, a B2B brand, or in driving early-stage products to market)
• Be a resilient self-starter and a creative problem solver who can adjust to change.
• Successful project manager with the ability to work quickly and with agility. Flexibility and a problem-solving mindset are needed.
• Act as a strong collaborator who has worked cross-functionally to bring different content campaigns to market.
• Excellent verbal and written communication skills with the ability to present thoughts and ideas clearly. 

• Proven track record in launching effective thought leadership campaigns (from ideation to execution) that achieved business objectives.
• Can think analytically, strategically, and creatively. We are looking for a dynamic marketer who brings discipline, but also an innovative perspective to the role.
• Must be able to build relationships and effectively communicate across company disciplines.
• Must have B2B experience

Bonus Points:

• Experience working in multifamily
• Agency and in-house experience
• Former reporter or writer
• Demand Gen + growth marketer experience
• Fluency in marketing tools including Hubspot, SFDC, Descript, Riverside, Alitu, Audacity, Canva, Restream, etc
• Experience with videography, video editing, and/or audio production.
• Strong bias for action; ability to juggle multiple priorities and effectively deliver.
• Willingness to roll up the sleeves and do what is necessary to meet team goals

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Funnel, we are committed to building a proptech company that is as diverse as the multifamily industry we serve, and that means to not only live our inclusivity, but also to support and encourage it among all of society. If you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

Equal Employment Opportunity

Funnel provides equal employment opportunities to all qualified individuals without regard to race, creed, color, citizenship, religion, national origin, age, sex, familial or marital status, pregnancy, military or veteran status, sexual orientation, gender identity or expression, genetic information, disability, or any other legally-protected status in accordance with applicable local, state, and federal laws, regulations, and ordinances.

Americans with Disabilities Act

Employees must be able to perform all essential job functions, with or without reasonable accommodation.

Job Responsibilities

The above statements reflect the general duties, responsibilities and competencies considered necessary to perform the essential duties and responsibilities of the job and should not be considered as a detailed description of all the work requirements of the position. Funnel may change the specific job duties with or without prior notice based on the needs of the organization.