Job Description :
Role Purpose
The role of the Consumer Planning team is to proactively provide a holistic, end-to-end view of the growth opportunities in our market and to guide the development of interventions to harness these opportunities from a culture, consumer and shopper point of view. This team is expected to uncover deep penetrating insights about occasions, purchasing and consumption behaviours and use these insights to inspire marketing strategies and plans which ensure we drive purchase through all channels.
This role is responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Connections Planning Model and deliver world class data-driven connection plans for our brands that are activated brilliantly working seamlessly with the category brand teams.
Responsibilities
- Provide leadership to the connections planning process (with media agency and brands) and delivery of key outputs i.e. A fully integrated connection plan that marries creative and media placement and operates 100%, ‘no dead ends’ across the consumer journey.
- Ensure appropriate use of data, & insight as part of the connections planning process, to understand local business challenges and opportunities and translate them into briefs, as well as predict trends and campaign impact
- Influencing and building capability in order to drive effective media strategy that delivers category and brand growth.
- Work in collaboration with senior stakeholders to influence media investments decisions.
- Lead continuous measurement, evaluation and improvement of the connections plans for all strategic brands with quarterly reviews with the Marketing Leadership Team
Requirements
- 4 years of integrated media or connections planning experience, with strong social and digital media experience
- Demonstrated ability to think strategically, stay on the pulse of competitive and market activities, as well as industry trends
- Successful and productive relationship management with agency partners
- Strong drive and determination. A track record of beta testing & optimization.
- Expert at dealing with ambiguity and complexity and proactively uses these moments to display leadership and take control
- A master at influencing skills across all levels of the organization to build belief in others and drive action
Worker Type :
Regular
Primary Location:
Lagos HQ
Additional Locations :
Job Posting Start Date :
2025-02-13
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
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