Consumer Marketing - Sr. Manager (Programmatic/CTV)

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

"myFICO is the consumer division of FICO, the company that invented the FICO credit score. FICO® Scores are the most widely used credit scores, used by 90% of the top lenders and have been an industry standard for more than 30 years. Through myFICO.com and the myFICO mobile apps, FICO offers consumers informative credit-information products that help consumers understand actions they can take to achieve and protect their overall financial health." - Consumer Scores, Vice President and General Manager

What You’ll Contribute

• Responsible for developing and managing sustainable high-growth new customer acquisition strategies across programmatic channels and CTV.

• Conceptualize, develop, execute, optimize, and manage new consumer acquisition campaigns across multiple channels including CTV, OLV, Programmatic Display, Native, DOOH, and Audio.

• Analyze campaign performance, identifying trends, risks, and opportunities while implementing optimizations that deliver measurable results.

• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic campaigns efficiently.

• Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms.

• Solid understanding of real time buying, video advertising platforms and online advertising models (CPM, CPC, CPA)

• In depth knowledge of the online advertising industry including AdTech solutions; RTB, DSP’s, SSP’s, advertising/publisher ecosystems, data collaboration platforms (Clean Rooms) and privacy.

• Experience analyzing campaign reporting data from multiple sources, designing optimization recommendations that resulted in increased performance towards campaign’s KPIs.

• Leverage audiences and different targeting tactics to drive profitable select across subscribers.

• Oversee all aspects of the programmatic program, including recruitment, onboarding, and relationship management with DSP/publisher partners.

• Collaborate with internal teams to identify efficiencies and improve channel effectiveness.

• Continuously monitor and report campaign performance, evaluate budget utilization and adjust spend allocations and ensure effective return on marketing investment.

• Develop forecasts and identify trends, areas of improvement, and growth opportunities.

• Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new ad formats, and piloting novel engagement and conversion strategies.

• Stay abreast of industry trends, technological advancements, attribution tracking, and regulatory changes that impact our marketing programs.

What We’re Seeking

• 6-10+ years business experience within digital marketing with hands on channel experience within Programmatic and CTV.

• Acquisition and performance marketing experience is a must.

• Proven track record of delivering rapid and large-scale new customer acquisition growth in direct-to-consumer digital products and services, ideally in consumer financial products or other personal wellness products or digital subscription business.

• Proficiency in Microsoft Excel and SQL to create actionable reports and deliver clear, data-driven insights.

• Experience with measurement solutions like MMM and MTA.

• A robust portfolio of highly successful new customer acquisition marketing campaigns demonstrating strategic thinking and tangible business impact.

• Deep knowledge of, and hands on experience managing of D2C marketing programs including Programmatic, CTV, or paid media promotions.

• Advanced certification in programmatic advertising (e.g., Google Ads, The Trade Desk, etc.).

• Proven growth mindset, data driven and highly creative, with track record of delivering strong business outcomes.

• Results oriented, metrics driven and continuously seeking improvement of marketing efforts to increase performance results.

• Familiar with latest market trends, marketing tools and a strong technical understanding of marketing attribution including mobile app measurement.

• Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders.

Our Offer to You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $88,000 to $138,000 with this range reflecting differences in candidate knowledge, skills and experience.
   

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Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy