Consumer Insights, Strategist Manager

Posted 10 Days Ago
Be an Early Applicant
Marysville, OH
121K-143K Annually
Mid level
Other
The Role
The Consumer Insights, Strategist Manager at Scotts Miracle-Gro is responsible for bridging research execution and strategic consulting, advocating for consumer needs, and guiding business units to data-driven decisions. The role requires collaboration across units, prioritizing insights initiatives, and ensuring alignment with business objectives to drive measurable impact.
Summary Generated by Built In

Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Below are details on an open job. If the role interests you and you would like to be considered we encourage you to apply!

We are looking for a Consumer Insights, Strategist Manager who will join our team.

The Strategist is a senior individual contributor responsible for bridging the gap between research execution and strategic consulting within the SMG business units. This role involves partnering with business units to understand their goals, prioritize insights initiatives, and push back on goals or hypotheses when necessary. With a strong foundation in research methodologies and deep business acumen, the Strategist ensures that insights projects align with business objectives and deliver measurable impact. Acting as both a consultant and an advocate for the consumer, this role focuses on guiding business units toward effective, data-driven strategies while collaborating with the broader insights team to bring strategic recommendations to life. The Strategist speaks the language of both business and insights & analytics, translating between them to ensure that consumer needs and data-backed insights drive decisions.
 

In this role you will:
Business and Research Translation: Act as a bridge between business units and the insights team, translating business needs into research strategies and consumer insights into actionable business language, ensuring alignment with objectives.
Consumer Advocacy and Strategic Consulting: Push for consumer-centric, data-driven decision-making within business units, advocating for the consumer, challenging unsupported assumptions or anecdotal strategies, and ensuring that insights initiatives align with strategic goals. Represent the consumer’s voice in key discussions and present research-backed insights to senior leadership.
Cross-Business Unit and Enterprise Collaboration: Work with fellow strategist and the leader of the insights organization to identify and leverage cross-business unit and enterprise-wide opportunities for insights that can drive company-wide innovation and strategy.
Insights Prioritization and Alignment: Collaborate with business units to prioritize insights initiatives that align with strategic objectives, ensuring effective communication and alignment with the broader business strategy.
Research Evaluation and Strategic Guidance: Leverage research expertise to critically evaluate business goals and hypotheses, providing guidance on effective research-backed strategies and, when necessary, returning to the Insights and Analytics team for additional support.
 

What you’ll need to be successful:
-Master's Degree, Master’s degree in Social Psychology, Behavioral Science, Statistics, Consumer Insights, or a related field or equivalent experience.
-Desired: Certification in consulting, project management, and/or advanced research methodologies.
-3 - 5 Years of experience preferred
-Required: Minimum of 3+ years of experience in consulting roles recently, with expertise in consumer insights, research methodologies (quantitative and qualitative), and business strategy.
-Preferred: Experience integrating research into business strategies and working within business units to drive consumer-centered decisions.
-Expertise in both research methodologies (quantitative and qualitative) and business strategy.
-Ability to bridge the gap between business needs and research expertise.
-Strong advocacy for consumer needs, challenging unsupported business assumptions.
-Excellent communication and presentation skills, especially in delivering insights to senior leadership.
-Proven ability to manage multiple complex projects and relationships across an organization.
 

The starting budgeted pay range for this role will generally fall between $121,400.00 - $142,800.00 per year. Scotts will consider various factors in determining the actual pay including your skills, qualifications, experience, and geographical location.In addition to the determined base salary, this role is also incentive eligible under our corporate bonus programs.For remote roles where the final candidate resides in Alaska, California, Colorado, Illinois, New York, Oregon or Washington, state required pay thresholds will be factored into base salary.

Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…

  • Our Live Total Health program provides you with options to align to your personal needs.  Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more

  • We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future.  Career growth at our company is not always a ladder.  It’s much more like a rock climbing adventure.  Grow through exploration and experiences rather than a predictable linear path.

  • We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.

  • Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.

  • Join a company with a strong belief in giving back to the communities where we live and work.  We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team. 

Not interested in this role? Stay up to date on future opportunities by joining our ScottsMiracle-Gro and Hawthorne Gardening talent communities.

Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.

EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity

Notification to Agencies:

Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.

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The Company
HQ: Marysville, OH
5,001 Employees
On-site Workplace

What We Do

We’re in the business of growing great things. Our industry-leading lawn, garden and outdoor living products and services all work to make a beautiful world.

Our brands are trusted to meet unique consumer needs – whether it's products in natural and organic or solutions for indoor and urban gardening. We are constantly listening to our consumers so we can develop the products they need.

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