Consultant - Performance Measurment, Adobe Analytics, SQL

Posted 2 Days Ago
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Bengaluru, Karnataka
Mid level
Artificial Intelligence • Consulting
The Role
The Consultant role involves supporting a Fortune 500 client in performance marketing and web analytics. Key responsibilities include leading measurement programs, optimizing conversion funnels, managing A/B testing, and interpreting complex data insights. Proficiency in SQL, Tableau, and experience in digital marketing strategies are crucial, along with strong communication skills to influence decisions at leadership levels.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Bengaluru location only.

We are seeking a talented Consultant to support a Fortune 500 Technology Client. The ideal candidate will have 4+ years of experience in web analytics, conversion funnel optimization, digital user experience analytics, or A/B or multivariate testing program management .
 

What You'll Bring 

 

  • 4+ years of experience working within performance marketing analytics, web analytics, eCommerce or digital marketing  

  • Highly proficient in SQL, Tableau, and Excel with experience in Product Analytics Tools (Adobe Analytics, Google Analytics)  

  • Experience in programming languages and stats packages (e.g. Python, R); experience in experiment design, causal inference and CLTV development  

  • Strong understanding of eCommerce fundamentals and drivers of Traffic, Conversion and Revenue.   

  • Foundational understanding of Digital Marketing programs not limited to SEO, PPC, Programmatic Display/Video, Social and Affiliates.   

  • Experience in driving end to end measurement programs and campaigns including measuring effectiveness (ex. Marketing Mix Models), ROI and Efficiency  

  • Strong fluency in translating complex data into crisp insights, actions and recommendations  

  • Ability to influence business decisions and utilizing data at the leadership level  

  • Excellent problem-solving skills and end-to-end quantitative thinking  

  • Ability to manage multiple projects simultaneously to meet objectives and key deadlines  

  • Outstanding communications skills with both technical and non-technical leaders and colleagues  

  • Cultivates a strong Test and Learn culture within the broader Marketing team within Retail and Apple.   

  • Bachelor’s Degree in Statistics, Mathematics, Data Analytics, Finance, Advanced Analytics, or related field. Master’s Degree preferred  

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Not the right fit?  Let us know you're interested in a future opportunity by clicking Introduce Yourself in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!

Top Skills

Adobe Analytics
Excel
Google Analytics
Python
R
SQL
Tableau
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The Company
Bellevue, WA
5,262 Employees
On-site Workplace

What We Do

Fractal is one of the most prominent players in the Artificial Intelligence space. Fractal's mission is to power every human decision in the enterprise and brings AI, engineering, and design to help the world's most admired Fortune 500® companies.

Fractal's products include Qure.ai to assist radiologists in making better diagnostic decisions, Crux Intelligence to assists CEOs, and senior executives make better tactical and strategic decisions, Theremin.ai to improve investment decisions, and Eugenie.ai to find anomalies in high-velocity data & Samya.ai to drive next-generation Enterprise Revenue Growth Management.

Fractal has more than 3,000 employees across 16 global locations, including the United States, UK, Ukraine, India, Singapore, and Australia. Fractal has consistently been rated as India's best companies to work for, by The Great Place to Work® Institute, featured as a leader in Customer Analytics Service Providers Wave™ 2021, Computer Vision Consultancies Wave™ 2020 & Specialized Insights Service Providers Wave™ 2020 by Forrester Research, and recognized as an "Honorable Vendor" in 2021 Magic Quadrant™ for data & analytics by Gartner.

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