Connections Planner - Strategy team

ABOUT OGILVY SOCIAL.LAB 
Ogilvy Social.Lab (OSL) is a full-service advertising agency headquartered in Brussels’ WPP Campus. As part of the international Ogilvy network, our operations span four continents with over 15 nationalities on the 130-strong team working in our offices – our mindset is borderless. We proudly collaborate with prominent international and regional clients, including Absolut, Mondelez, Ford, IKEA, Vans, EU and Belgian institutions, fueling their success internationally. Entrepreneurship pulses through our veins, embodying our name with a “lab” mentality.
We constantly innovate and experiment, staying in sync with the ever-evolving digital media landscape we specialize in. We build brands social-first. Driven by data and cultural insights, we create content that connects brands with communities in meaningful ways—delivering compelling business results.

ROLE

The Connections Planner plays a crucial role in developing and executing impactful social media campaigns. This role requires a deep understanding of the social media landscape, audience behavior, and modular content planning.

The Connections Planner will be responsible for translating overarching campaign strategies into effective, channel-specific plans, ensuring consistent messaging and optimal delivery across hundreds of touchpoints and assets. This includes audience segmentation, platform selection, content strategy, and performance analysis. The role demands a data-driven approach, a passion for social media innovation, and a collaborative spirit.

RESPONSIBILITIES

• Modular Campaign Planning: Develop and execute modular campaign plans, adapting core messaging and creative assets for diverse social media platforms and audience segments. This includes meticulous asset management and version control.
• Cross-Platform Strategy: Translate overarching campaign strategies into platform-specific execution plans, considering platform best practices, audience behavior, and campaign objectives.
• Audience Segmentation & Targeting: Define target audiences for each platform and campaign, leveraging data and insights to ensure effective reach and engagement.
• Content Strategy & Calendar: Develop engaging content strategies aligned with campaign objectives, including content calendars, formats, and publishing schedules.
• Performance Analysis & Reporting: Track and analyze campaign performance, providing regular reports and insights to optimize ongoing and future campaigns.
• Collaboration & Communication: Work closely with creative, media, and client teams to ensure seamless campaign execution and communication.
• Social Listening & Trend Monitoring: Stay abreast of social media trends, best practices, and emerging platforms to inform campaign strategies and identify opportunities.
• Platform Expertise: Maintain a deep understanding of social media platforms, including algorithm updates, advertising options, and content formats.

REQUIREMENTS

• 3+ years of experience in social media marketing, connections or communications planning, or a related field.
• Proven experience in developing and executing successful social media campaigns.
• Strong understanding of modular content planning and asset management.
• Cross-Departmental Collaboration: Serve as an internal conduit between strategic, client services, and creative departments. Facilitate seamless collaboration to ensure that messaging informs and drives creative development while aligning with campaign objectives. Expertise in social media platforms, including Facebook, Instagram, X, TikTok, Pinterest, etc.
• Data-driven approach to campaign planning and analysis.
• Excellent communication, organizational, and time management skills.
• Ability to work independently and as part of a team.
• Passion for social media and a strong understanding of the evolving digital landscape.
• Experience with social listening and analytics tools.
• Proficiency in Microsoft Office Suite and social media management platforms.
• Bachelor's degree in marketing, communications, or a related field preferred.
• High proficiency in English.

Bonus points:

• Experience with social commerce and influencer marketing.
• Advanced knowledge of social media advertising platforms.
• Experience with creative development and production.
• A desire to utilise AI to help streamline base and adapt messaging.

OFFER

• Full-time opportunity within a growing and trendsetting advertising agency, hybrid working for our Brussels HQ.
• Attractive package and benefits
• Strong flexibility plan
• Continuous trainings
• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.  
• We thrive on transparency – Our words and promises produce actions.  
• As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis.