Community & Digital Marketing Manager

Perry Street Software is Jack'd, SCRUFF, and BKDR.com. We run some of the world's largest gay, bi, trans and queer social dating apps on iOS and Android. Our brands reach more than 30 million members worldwide so members can connect, meet and express themselves on a platform that prioritizes privacy, security, and community. Our company puts user privacy first, and doesn't sell data or use third-party ad networks. 

We're seeking a passionate and experienced Community & Digital Marketing Manager to lead our community engagement and digital marketing efforts in key English-speaking markets, with a primary focus on the US. You will be the driving force behind building and nurturing our online communities, creating compelling content, forging strategic partnerships, and executing impactful marketing campaigns that resonate with the diverse interests of the Jack'd community. Please note this is a part-time role with up to 20-30 hours/week. 

What You'll Do

Community Engagement & Events:

• Identify and strategically partner with relevant events (nightlife, festivals, arts, Pride celebrations, etc.) in target markets to enhance Jack'd's visibility and user acquisition.
• Negotiate sponsorship opportunities and manage event logistics, ensuring seamless execution and maximizing brand impact.
• Cultivate relationships with key community influencers and organizations to amplify Jack'd's message and reach.
• Develop and implement community-focused initiatives that foster connection and belonging within the Jack'd app and beyond

Digital Marketing & Content Strategy:

• Develop and execute a comprehensive digital marketing strategy across key social media platforms (and potentially other channels).
• Create and curate engaging organic content that resonates with the Jack'd community, collaborating with the marketing team on paid campaigns.
• Manage the Jack'd US social media calendar, ensuring consistent brand messaging and timely content delivery.
• Monitor social media trends, analyze performance metrics, and optimize strategies to achieve KPIs.
• Collaborate with the product team on in-app marketing campaigns to promote new features and drive user engagement.

Brand Building & Partnerships:

• Oversee brand building initiatives, including third-party partnerships, sponsorships, and integrated marketing programs.
• Research and identify potential strategic online and offline marketing partners to expand Jack'd's reach.
• Collaborate on the creative direction of marketing materials, ensuring a consistent and authentic brand aesthetic.
• Monitor the competitive landscape and identify opportunities to differentiate Jack'd within the market.

Market Research & Analysis:

• Conduct market research to understand the evolving needs and preferences of the LGBTQ+ community.
• Analyze data to identify trends, measure campaign effectiveness, and inform marketing strategies.
• Stay informed about competitor activities and industry best practices.

Budget Management:

• Manage the marketing budget effectively, ensuring responsible allocation of resources and maximizing ROI.
• Collaborate with the finance team to process vendor payments and manage contracts.

Who You Are: 

• 2+ years of experience in social media management, community building, and/or digital marketing, preferably within the LGBTQ+ space.
• Proven ability to develop and execute successful marketing campaigns and achieve measurable results.
• Excellent written and verbal communication skills, with a passion for storytelling and community engagement.
• Strong understanding of social media platforms, analytics tools, and digital marketing best practices.
• Experience working with influencers and building strategic partnerships.
• Creative mindset with a keen eye for visual aesthetics.
• Data-driven approach to marketing, with the ability to analyze data and draw actionable insights.
• Deep understanding of the LGBTQ+ community and its diverse subcultures.
• Experience with paid social media advertising platforms (e.g., Facebook Business Manager, Snap Ads).
• Bonus: Experience with event planning and management.

Hourly Rate: $30-40/ hour
Please note this is a part-time role with up to 20-30 hours/week. 

Perry Street is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, gender, gender identity or expression, sexual orientation, genetic information, national origin, ancestry, medical condition, disability, marital status, caregiver status, pregnancy, citizenship, age, military or veteran status, or other applicable legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.