JOB SCOPE & PURPOSE
The Communications/Email Developer is responsible for the development and testing of digital email creative, using appropriate technologies with focus on responsive coding and across-the-board rendering consistency. He/she codes the creative with emphasis on industry standard best practices and user experience while maintaining design aesthetics and overall look and feel. They not only have a detailed understanding of email development and responsive programming but are also experts in understanding and communicating the capabilities and limitations of HTML email development.
MAIN RESPONSIBILITIES
- Codes email creative with emphasis on aesthetic accuracy, industry best practices and client requirements
- Fully understands and applies coding requirements to make all email communications responsive
- Stays current on evolving and advancing technologies as they relate to digital design and development
- Maintains a reciprocating relationship between design and code
- Codes creative to industry standards while utilizing appropriate technologies
- Integrates varying technologies within best practice guidelines when producing digital creative
- Defines logic and programs both simple and complex dynamic templates within the ESP
- Performs full spectrum testing within the ESP to verify proper rendering of the email and its content
- Provides insight on quality of digital executions on both an aesthetic and technical level
- Emphasizes attention to detail within Digital
- Maintains close working relationships within the team and other competencies
- Mentors and fosters growth in other web developers
EXPERIENCE & EDUCATION
- 4+ years of experience in responsive email development
- Experience in SalesForce Marketing Cloud [ExactTarget], Watson [SilverPop] or comparable ESP
- AMP Scripting experience is a must
- Bachelor's Degree in an applicable field (or equivalent experience)
- Digital design experience a plus
- Proficient in HTML and CSS as it pertains to responsive email coding and best practices
- Knowledge of email best practices relating to code, design and deliverability
- Fully competent in Adobe CC with emphasis on Photoshop
***We are a hybrid company working 3 days a week in office and 2 days a week at home. Candidates must live in the Irving, TX area and willing to be in office on required days
What We Do
Targetbase is a data-driven, strategic communications agency that provides marketing technology, business intelligence, analytics and creative services to its clients. Our agency believes that clients become stronger when they leverage the wealth of information consumers provide online every day.
Targetbase applies its experience in acquiring knowledge and key consumer insights and turn that into relevant data that its creative team can generate brand experiences that consumers want. The agency brings together direct marketing principles, the innovative nature of digital thinking and the intelligence of marketing analytics, all integrated in one agency backed by the Omnicom family.
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
