Communication Planner

Posted 2 Days Ago
Be an Early Applicant
Delft
Senior level
Retail
The Role
The Communication Planner at IKEA is responsible for leading strategic communication planning to ensure a consistent brand experience. This includes developing corporate communication plans, defining KPIs/OKRs, working with communication managers, and aligning with marketing strategies to support business growth initiatives.
Summary Generated by Built In

Job Description

At IKEA, we do things a little differently. We think differently, act differently, and work differently as well. We like to break things. Like rules. And then make things. Like music-playing lamps. And beds disguised as sofas. Even plant balls that help us look after our planet. It’s all part of our vision - to create a better everyday life for the many. And it’s been keeping our co-workers going for almost 80 years. By 2030, we hope to help millions more look forward to going home. Maybe you can help us?
About The Job
The Communication Planner leads the strategic communication planning for Inter IKEA Group (on behalf of the totality), ensuring a consistent IKEA Brand experience for all stakeholders through communication. This role ensures that Inter IKEA Group communication is coordinated, consistent, and amplifies the business and brand priorities, aligned with the commercial communication agenda. The Communications planner leads the development of the common corporate communication plan for Inter IKEA Group. 
The assignment includes: 

  • Leading and facilitating the development of the corporate communication plan based on the Communication direction and existing business strategies, priorities and plans. 
  • Defining and setting relevant KPI/OKR connected to the communications direction and plan. 
  • Working in close cooperation with identified communication managers in Inter IKEA Group and stakeholders across the IKEA network.
  • Contributing to key development initiatives and projects throughout. 
  • Contributing and working closely with the Marketing strategy and plan team to secure alignment with the Strategic Marketing and Communications delivery plan, focusing on the growth plan. 

About You
You possess stakeholder management skills to navigate complexities and bring together different perspectives. You are adept at distilling complex business topics into easy-to-understand communication themes, and have the ability to design, facilitate, and conclude workshops and brainstorms in constructive and effective ways. You are a strong leader, able to inspire and motivate others, and have excellent storytelling, visualization, and packaging skills to deliver content in a compelling way. You also have a unique ability to balance the big picture and attention to detail, which allows you to quickly move between different perspectives as needed. 

To be successful in this role, the following knowledge, skills and experiences would be beneficial: 

  • University degree in Media and Communication (or equivalent)
  • Extensive experience in strategic communication planning in a complex global environment 
  • Extensive experience in project management
  • Experience working with OKR’s
  • Good knowledge of the IKEA business, direction, and strategies
  • Good knowledge of brand risk assessment 
  • Fluent in spoken and written English
  • Passion for leading business and people, with a desire to mentor and coach others 
  • Enjoys coordinating diverse teams and perspectives, creating common ground and alignment 
  • Enjoys understanding and analysing stakeholder motivators, then transforming that into communication priorities 
  • Believes that a strong tactical communication plan sets preconditions for the IKEA business and brand to grow 
  • Enjoys sharing knowledge with co-workers
  • Enjoys working strategically above seeing tangible and quick results 
  • Has an interest in life at home and home furnishing 
  • Motivated to share and live the IKEA culture and values 

Additional Information

This is a temporary role for two years. The role is full-time (40 hours per week) and can be based either in Malmö, Sweden or Delft, Netherlands. This role sits in the Communications function and reports to Communication Manager, Inter IKEA (with everyday leadership from the Communication Strategist). 

Interested? Send us your CV, and motivation, in English, by 5th of February 2025

At IKEA, we are looking for people who believe everyone deserves a seat at the table. You’re welcome no matter where you come from, what you believe, and what you look like. We don’t even care how you have furnished your home. We’re interested in you simply because you’re you. Even if your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. We believe that people’s different perspectives, backgrounds, and personalities make us better at understanding our customers dreams and needs. At IKEA, we’re all on the same project.
If you have a special need that requires accommodation in the recruitment process, just let us know.

If you have any questions about the role, please connect with Per Borgvall at [email protected] and for questions about the recruitment process, connect with Angelica Svensson at [email protected]. Please note that we do not accept any applications through email. 

Top Skills

Media And Communication
The Company
Zuid-Holland
80,051 Employees
On-site Workplace
Year Founded: 1943

What We Do

The IKEA vision is to create a better everyday life for the many people. Our business idea is to offer well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment.

The IKEA Brand unites more than 200.000 co-workers and hundreds of companies with different owners all over the world. It’s one brand, but it reaches millions of hearts and homes. Our value chain is unique. It includes everything from product development, design, supply, manufacture and sales – and of course it begins and ends with our customers.

The IKEA retail business is operated through a franchise system. Today, 12 different groups of companies market and sell the IKEA product range under franchise agreements with Inter IKEA Systems B.V.

Any jobs published on this page are offered by different companies operating under the IKEA Trademark.

IKEA was founded in Sweden in 1943.

Similar Jobs

Leidschendam, NLD
9584 Employees
Leidschendam, NLD
9584 Employees
Nootdorp, NLD
9584 Employees

Samsung Electronics Logo Samsung Electronics

Logistics Contracts Manager (Korean Speaker)

Computer Vision • Hardware • Mobile • Software • Semiconductor
Delft, NLD
145454 Employees

Similar Companies Hiring

McCain Foods Thumbnail
Retail • Manufacturing • Food • Agriculture
Florenceville-Bristol, NB
20000 Employees
Optimum Thumbnail
Software • Retail • Mobile • Marketing Tech • Internet of Things • Digital Media • AdTech
Long Island City, NY
9000 Employees
Grocery TV Thumbnail
Software • Retail • Marketing Tech • Hardware • Digital Media • AdTech
Austin, TX
45 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account