Commercial Excellence Manager

Posted 8 Hours Ago
Be an Early Applicant
Colombo
Senior level
AdTech • Consumer Web • eCommerce
The Role
The Commercial Excellence Manager at Haleon is responsible for developing and implementing a sales and marketing strategy for Sri Lanka. This role requires managing sales operations, infrastructure, and budget, while collaborating with various internal departments. The incumbent will also focus on training the sales force and using analytics to drive effectiveness while ensuring strong external relationships and market adaptation.
Summary Generated by Built In

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

 

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

 

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Job Purpose:

  • To co-own the development and implementation of the Srilanka Cx Sales, Customer Marketing & Distribution strategy for the SL Cx operation. To build functional, organization and infrastructure capabilities in all sales operations to ensure brilliant service in a wider distribution network of the organization.
  • To execute a process, people & technology led strategy development sales processes & systems and ensure capability building of Sales Force through delivery of appropriate training programs
  • Scope: Set direction and management of the business function of the Customer Marketing, Customer service, Distributor automation, People development and develop infrastructure for new GTM model and managing funds/Budgets of sales department. 

Key Responsibilities:

1.Being the Leader and champion for GTM interventions, the incumbent is expected to:

  • Design the Infrastructure Plan for the geography.
  • Develop and track the financial budgets and funding for the necessary Infrastructure/GTM Development
  • Strategize, plan and pilot GTM interventions that will take the Sales organization to the next level.
  • Develop customer & channel specific marketing and promotion plans in sync with brand and company objective.

2. As part of the role, the incumbent is expected to have a working relationship with the leaders of

  • Finance function - To align on Sales development budget and spends
  • IT - To create the correct IT and analytical solution for the sales organization
  • Value Chain - To develop plans to control a few areas of Sales development spends
  • HR Team - To influence GSK Field force hiring and training

3. Build strong network within the organization to develop strong working relationship with the Sales operations team and cross functional teams to deliver the objectives.

4. Externally, should be updated with the latest developments in the industry in order to facilitate and influence the GSK sales team to adapt the best practices. Develop and agree action standards for implementation of activities in conjunction with the Head of Sales , Marketing, ASMs to ensure effective execution

5. As part of the role, challenge some of the current practices to improve efficiencies and effectiveness, Establish system and processes of submitting activity proposals, seeking approvals and controlling activities within the framework of agreed budgets and deliver expected results.

6. Partnering with external consultants and agencies, where budgets, timelines and resources have to be negotiated and aligned.

7. Being the Champion for Sales Capability building within the organization, the incumbent is expected to facilitate training interventions wherever needed.

8. The organization is at the stage of taking a giant leap on the use of IT tools and analytics and in this regard, this function is expected the lead the work on Sales analytics.

9.Identify growth opportunities for the brands at the Territory/regional level using marketing research data, company sales data and market information.

10. Role holder also the lead for developing Sales dashboards to throw light on the key parameters like Field force effectiveness, billing efficiencies and other commercial parameters.

11. Managing G2N budget for All brands. Develop and maintain proper systems to review monitor and control the G2N budgets for their most effective utilization.

12. Drive effective Shopper marketing activities for product portfolio and deliver excellence in execution.

13. Manage efficiencies through distributor automation system and bring control to the sales operation. (Cost/G2N spend)

14. Develop Visibility and Trade activities to make visible GSK product over the competition.

15. Settle and finalize all distributors outstanding on time.

16. Organize and contribute effectively run following meeting to achieved set objective:

  • STM (Sales Team Meetings – Monthly basis)
  • RTM ( Regional Sales Meeting - Quarterly )
  • CMM – (Customer Marketing Meeting-Monthly)
  • APM (Activity Planning Meeting – Monthly basis)
  • Pre DRM (Pre Demand Review Meetings – Monthly basis)

Experience/Knowledge/Technical Skills Required:

Qualification & Experience

  • MBA
  • Minimum 05 years of Sales Management experience with at least 2 years experience of being Regional Sales Manager/sales Manager in a reputed FMCG company.
  • Experience in sales development role and Customer marketing role will be an added advantage.

Knowledge

  • Strong Understanding on Distributor operations and commercials
  • Sound understanding on cross functional work in FMCG
  • Strong networking skills – Internal cross-functional networking and external networking to understand and replicate successful industry practices
  • Strong Negotiation and Influencing Skills – with Internal organization and external consultants/Stakeholders
  • Facilitation and Training Skills
  • Strong analytical skills and strategic thinking
  • Strong Understanding on Shopper and customer marketing function.

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.

The Company
HQ: Weybridge
14,788 Employees
On-site Workplace
Year Founded: 2022

What We Do

You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity.
Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable.
Want to learn more about us? Follow to stay up to date

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